Tourism New Zealand’s latest series of industry webinars will offer insight into key areas of work including a UK and Germany market update, a look at their progress in the premium sector, an update from the TNZ Trade team and a look at TNZ’s work to support Tourism 2025.
These one-hour online webinars are an easy way to keep up to date with what TNZ is up to. So get in quick to register your attendance for their latest sessions!
• UK and Germany: Market and Insights Update – Tuesday 17 June, 9.00am (NZT)
With visitor arrivals out of the UK up 2.8 per cent, and Germany up a staggering 16.3 per cent for the year ending April 2014 – the UK and Germany markets are showing encouraging growth. Tourism New Zealand’s General Manager Americas & Europe Gregg Anderson, along with Senior Insights Analyst Bevan Wait, will provide an overview of the UK and Germany markets, looking at the latest visitor arrivals and trends as well as upcoming marketing and trade activity. Register here.
• Kevin Bowler on Tourism 2025 – The role of Tourism New Zealand – Tuesday 24 June, 10.00am (NZT)
What is Tourism New Zealand doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in 2025? For those who missed Chief Executive Kevin Bowler’s presentation at TRENZ this year – here is a chance to hear it again. Kevin will look at the recently launched Tourism 2025 framework, and how Tourism New Zealand is working across the industry to help grow the value of tourism for New Zealand. Register here.
• Driving value from high value visitors – Friday 4 July, 10.00am (NZT)
Over the last year Tourism New Zealand has significantly increased its efforts in the premium sector, as part of its strategy to grow the number of high-net worth visitors to New Zealand. Work in the premium sector is gaining momentum across key markets and within the lucrative Superyacht sector. There is now a dedicated premium team in place and marketing and trade activity is up and running. Tourism New Zealand’s Director of Trade, PR and Major Events Justin Watson will provide an overview of Tourism New Zealand’s key activity over the last year and take a look at TNZ’s direction heading into the new financial year. Register here.
• TNZ Trade Team Update – Tuesday 22 July, 10.00am (NZT)
It has been a busy few months for Tourism New Zealand’s trade team – with key trade events, a revamped trade website and plenty of famils keeping the team busy. Trade Marketing Manager Tansy Tompkins, Trade Development Manager Paul Trowell and the wider team will provide an update on what’s coming up in the trade space including emerging market workshops, famils and events, the explore programme and a quick look at distribution channels and how best to work with them. Register here.