The Hamilton & Waikato Regional Tourism 1/2 Day Symposium was held on Thursday 12th November 2013 at the Kingsgate Hotel Hamilton.
Hamilton & Waikato Tourism would like to thank those who attended, and as promised please find below the speaker presentations available for you to download.
Emerging Markets & Special Interest Sectors
Dave Sakey – Tourism New Zealand
Dave Sakey presented an update on Tourism New Zealand’s focus on new ‘Special Interest’ sectors including Walking/Hiking, Cycling, Ski, Fly Fishing and Golf. Dave also provided an update on emerging markets which included Indonesia, Latin America and India and covered the various Tourism New Zealand activities being undertaken in these markets.
View Dave Sakey’s presentation here.
National Tourism Plan
Simon Wallace – Tourism Industry Association
Simon Wallace provided attendees with an overview of the National Tourism Plan (Tourism 2025). Simon outlined the Tourism 2025’s background including elements such as air connectivity, visitor experience, productivity and insights, and discussed the Plan’s aspirations and how it would be implemented.
View Simon Wallace’s presentation here.
Regional Tourism Update
Kiri Goulter – Hamilton & Waikato Tourism
Kiri Goulter presented an update on the tourism industry for the Hamilton & Waikato region. Kiri covered the latest statistics including Tourism Expenditure, the value of Tourism for the Waikato region and the latest Commercial Accommodation Monitor guest nights stats. Kiri updated attendees on HWT’s business plan and recent and upcoming RTO activities and initiatives.
View Kiri Goulter’s presentation here.
Working With Travel Trade: Understanding distribution channels and commission structures
Kerryn Ralston – Ralston Marketing
This workshop provided an overview of the travel trade distribution system – the various parties and their roles within the system, commission structures and the processes involved in working with the international travel trade. Attendees learned about the benefits of working with travel trade and Kerryn offered suggestions for marketing successfully to this sector in a cost-efficient way.
View Kerryn Ralston’s presentation here.
View Kerryn Ralston’s ‘Sample Rate Sheet’ handout here.
The Chinese Visitor Market: Catering for the changing face of NZ’s Chinese visitors
Mindy Wu & Jeannie Yi
This workshop provided an overview of the different types of Chinese visitors visiting NZ in the future, from the traditional groups to the new wave of FIT travelers. Attendees heard about what motivates them, what promotional channels they response to and how the changes in Chinese travel laws will impact on travel patterns and itineraries. Presenters Mindy and Jeannie outlined a number of practical tips on catering for Chinese visitors’ needs including cultural protocols, dietary requirements and product expectations.
View the ‘Chinese Culture & Etiquette’ presentation here.
View the ‘Chinese Travel Market’ presentation here.
Online Essentials: Digital tips and tricks for tourism businesses
Chris Adams – Miles Media
This workshop covered the top 10 best practices in online marketing and how you can apply these to your tourism business. Chris provided practical tips and takeaways that can be set into action immediately to ensure tourism businesses are getting the most out of their online marketing efforts.
View Chris Adams presentation here.
View Chris Adams ‘Online Marketing Tools’ handout here.