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Getting Ready for China – Workshop

Thursday, April 17th, 2014

Tourism New Zealand will be hosting a ‘Getting Ready for China’ workshop in Hamilton City on Thursday 3rd July 2014.

This is an interactive workshop on how to provide the best service to Chinese visitors, run by Amy Adams from Occam consulting.

Tourism New Zealand will also provide an overview of the China market and how to use the recently launched China Toolkit website – www.chinatoolkit.co.nz.

A registration fee of $50+GST per person applies to non-Qualmark accredited businesses. Qualmark accredited businesses can register one attendance at no cost.

Attendance at the ‘Getting Ready for China’ workshop is limited to a maximum of 25 persons per workshop, so early registration is recommended

Click here to register and for more details.

Event Details

Date: Thursday 3 July 2014 – 1pm – 5pm
Locations: Claudelands Conference & Exhibition Centre (Oakley Room)

Website Marketing Workshop

Saturday, April 5th, 2014

Website Architects and Hamilton Central Business Association are offering a free website workshop in Hamilton, to give businesses the tools to get ahead in the competitive online world.

Come and find out all the website building and online performance basics you need to know at the FREE website workshop in Hamilton.

You don’t need any technical knowledge to attend. You’ll find out more in one morning than what days of your own research can tell you.

This workshop will provide you with an overview of everything you need to know to achieve online success. You will walk away with an action list of your own marketing tasks to keep you focused on growing your business and heading in the direction that you have choosen.

Two dates available:

Date: 23rd April 2014 – 5.15pm – 8.15pm
Date: 24th April 2014 – 9.15am – 12.15pm
Venue: Novotel Hamilton Tainui – Cobham Room

If you are interested in attending one of these workshops make sure you register early as spaces are strictly limited.



2014 Hotel Conference – registrations open

Saturday, April 5th, 2014

Registrations are now open for the 2014 New Zealand Hotel Industry Conference, Thursday 5 June at the Pullman Auckland.

Co-hosted by TIA and Horwath HTL Ltd, it will feature a great line-up of over 30 international and New Zealand keynote speakers and panellists to inform and entertain delegates.

Now in its 8th year, this is the only event dedicated to the tourism industry’s important hotel sector. Accor is the event’s platinum sponsor.

Hotel Awards

The three annual hotel awards celebrating excellence in the hotel industry will be presented at the conference dinner.

Entries for the awards are now open:

• Hotel Industry Senior Hotel Executive of the Year
• Outstanding Young Hotel Executive
• Environmental Initiative

Tourism New Zealand Webinars

Wednesday, March 12th, 2014

Tourism New Zealand will be presenting their latest round of industry webinars. Please see details below.

Using special interest to drive travel

Wednesday 12 March 2014, 9.00am (NZT)

Tourism New Zealand’s Special Interest team will take a look at our priority Special Interest sectors. Special Interests refers to activities or a travel style that potential visitors have high personal interest or passion for, that drives their travel decision. This includes golf, cycling, walking & hiking and food & wine. The team will discuss market prioritisation for the sectors as well as take a look at some key marketing activity.

Register here.

Attracting more International Business Events

Thursday 20 March 2014, 10.00am (NZT)

Tourism New Zealand’s Business Events team are working hard to attract international conferences and incentive groups to New Zealand. This session, led by International Business Events Manager Bjoern Spreitzer, will take a look at the team and the work being undertaken to attract more high value delegates to New Zealand. This will include an overview of Tourism New Zealand’s management of the Conference Assistance Programme, its Business Events activities in market and the developing business events sector in New Zealand.

Register here.

Full steam ahead in emerging markets

Wedenday 2 April 2014, 2.00pm (NZT)

Tousim New Zealand’s work to establish a strong presence in the three priority ‘emerging markets’ of India, Indonesia and Latin America is well and truly underway. Our Country Managers from each of these ‘emerging markets’ will provide an insight into their markets – including market trends, activity and the new teams.

Register here.


The Great Adventure 2014 – save the date

Tuesday, March 11th, 2014

Adventure and outdoor tourism operators are being invited to attend The Great Adventure 2014, taking place in Wellington on 19-20 June.

Following the success of last year’s inaugural Great Adventure, TIA planning is well underway for another event that will bring together the adventure and outdoor sector to share their experiences, and tackle the challenges of building a strong, unified and prosperous sector.

Halal Tourism and Hospitality One Day Symposium

Monday, March 10th, 2014

The Institute for Business Research at the University of Waikato in collaboration with the FIANZ and the University of Canterbury has initiated this inaugural event with a strategic aim to connect the Waikato Region with trade opportunities in Halal Tourism and Hospitality.

A one day symposium will be held at Novotel Tainui Hamilton on 30 April 2014.

For more information email Jana Rowlands.

University of Waikato to Host New Zealand’s First Halal Tourism Symposium

High-level government, tourism and academic professionals from New Zealand and overseas will gather in Hamilton at the end of April to discuss the potential and development of halal tourism in New Zealand.

The inaugural symposium, to be held at the Novotel Tainui Hotel on Wednesday April 30, is a new initiative put together by the University of Waikato’s Institute for Business Research in collaboration with the Federation of Islamic Associations of New Zealand (FIANZ), the University of Canterbury’s College of Business and Law, Ministry of Business Employment and Innovation, Inside Tourism, Tourism Industry Association New Zealand, Hamilton & Waikato Tourism and Aotea Souvenirs.

Its purpose is to connect New Zealand with trade opportunities in halal tourism and hospitality, and more than 100 key members from the government sector, the tourism and hospitality industry, airlines, and academics interested in the field, have been invited to attend the one-day event.

The symposium will address three areas of halal tourism and hospitality; the opportunities and challenges, the role and contribution of stakeholders, and the positioning of New Zealand as a favourable halal tourism destination.

Halal tourism, a form of religious tourism whereby destinations provide services which comply with Islamic beliefs and practices for their Muslim visitors, has the potential to bring a wealth of economic benefit to New Zealand according to FIANZ President, Doctor Anwar Ghani.

Ghani says this is the first opportunity for New Zealand to initiate, discuss and plan a collaborative effort in tapping into the growing lucrative market from the Middle East, Malaysia, Indonesia and other regions.

“We already have a huge advantage for successful halal tourism and hospitality in this country due to our strong offering of great food, great scenery and our ability to provide a peaceful and secure environment for these visitors to enjoy,” he says.

“The only thing lacking is the effective way of promoting these packages to this market and that will be a major focus at the symposium. Developing effective strategies to promote these packages has the potential to increase outbound tourism expenditure and have a positive impact on the local GDP as well,” he says.

It is estimated that there will be 69 million outbound tourist arrivals generated from the Middle East in 2020, according to the Tourism 2020 Vision forecasts of United Nations World Tourism Organisation (UNWTO).

This represents an average annual growth rate of 6.7% over the period 1995-2020, which is above the global average. Figures also show that travellers from the Arab Gulf countries spend $20 billion on vacations every year, led by Saudi tourists whose expenditure tops $8.5 billion.

Institute for Business Research Director, Associate Professor Asad Mohsin, says there is currently a significant number of students from the Gulf countries studying at the University of Waikato.

“This represents an excellent opportunity to promote halal tourism and hospitality packages of the Waikato region to their family and friends,” he says.

B&B conference details

Friday, January 24th, 2014

The new Port Marlborough Pavilion at Endeavour Park, Picton, has been announced as the venue for the Bed & Breakfast Association NEW ZEALAND Annual Conference, 22-24 May 2014.

The conference promises to educate and entertain, as well as providing opportunities to network, learn more about the region and have your say at the A.G.M. Make your bookings now!

More details will be available soon on the Association’s website or contact Rosalie Mathews enquiries@grangvuepicton.co.nz

NZ Hotel Industry Conference 2014

Friday, January 10th, 2014

The NZ Hotel Industry Conference 2014 will be held at the Pullman Auckland Hotel on Thursday 5 June 2014.

The conference, now in its eighth year, is co-hosted by Horwath HTL Ltd and TIA. The Platinum Sponsor for 2014 is again global hotel chain Accor.

The event will provide attendees with the opportunity to gather valuable information, business improvement advice and market knowledge from international and local specialists on key hotel industry topics. Read more. Diary the date now! More details coming soon.

Applications Are Open for the Explore Central North Island Trade Show 2014

Thursday, December 12th, 2013

Applications Are Open for the Explore Central North Island Trade Show 2014
Click here to register

The Event

This is a one day trade show held in Auckland on 03 April 2014. The event is continuing on from last two years which have been successful shows, having made some adjustments to both reflect the feedback after the show and capitalising on the areas where the show performed well we are confident this will be a well received event for 2014.

The Explore Central North Island group is made up of 8 regions in the Central North Island which are all located along one of 3 sign posted touring routes in the region – The Thermal Explorer Highway, The Pacific Coast Highway, and the Volcanic Loop. These Highways give perfect access to these Central North Island regions that offer a fantastic and diverse offering. The touring routes combined make up the Explore Central North Island macro grouping.

The Audience

This event is targeted at the main travel companies – Inbound Operators, Wholesale travel companies, as well as Hotel Concierges, frontline selling staff and travel industry media. You can expect between 150-200 buyers during the course of the day ranging from the Product decision makers at Travel Inbound Operators and Wholesale Companies through to i-SITE frontline staff, the selling staff at retail travel agencies and inbound/wholesale companies.

Details of the Day

The event will begin at 9:00am and finishing at the earlier time of 3pm. As buyers arrive they will be met by regional tourism operator staff and a business card will be collected from each buyer so that at the end of the event you are given a full database list of who attended to enable your follow-up.

Auckland Event Details

Venue: Eden Park – ASB Lounge
Pack in Time: Wednesday 02 April 2014 2-5pm
Show Time: Thursday 03 April 2014 9am-3pm
Car Parking: There is car parking for 130 spaces at the venue. On pack in day you are free to use
these spaces. On the event day please park outside the venue in the street, as car parking is reserved for the buyers.

Exhibitor Criteria

1) You must be internationally ready and be prepared to discuss commissions and rates with inbound and wholesale travel companies. If you need some more information on what it means to be internationally ready or some help getting there please contact your local Regional Tourism Organisation, who would be only too happy to help.

2) You will need to allow two days out of your schedule at a minimum for this event. Pack-in day, the day prior to the show, will require you to be there from midday, and on show day, guests will have left the show by around 3pm.

Event Cost

The cost of the event is $750 + GST. You will be invoiced 50% upon booking and the remaining 50% 6 weeks prior to the event.

What Is Included In The Cost?

- Venue Hire at Eden Park
- Stand shell 1.8m x 1.8m x 2.4m
- 1 x mini trestle table (725mm x 1200mm x 600mm)
- 3 x padded stacker chairs
- 1 x power connection
- 2 x spotlights
- A company name sign (1.2m long velcroed to back wall)
- Morning tea and lunch with all day coffee and tea, on show day.
- Printing and cost of invitations
- Show advertising
- Final database
- Show logistics & co-ordination

How Do We Participate?

Please click here and complete the online registration by 28 January 2014 for inclusion at the Explore Central North Island Trade Show. There are a limited number of spaces available and confirmation will be given on a first come/first served basis, with priority given to ECNI members who have committed to the 2014/16 Travel Trade Manual.

For more information please email info@explorecentralnorthislandnz.com and we will send you a full prospectus

HWT 1/2 Day Symposium – Speaker Presentations

Wednesday, November 20th, 2013

The Hamilton & Waikato Regional Tourism 1/2 Day Symposium was held on Thursday 12th November 2013 at the Kingsgate Hotel Hamilton.

Hamilton & Waikato Tourism would like to thank those who attended, and as promised please find below the speaker presentations available for you to download.

Emerging Markets & Special Interest Sectors

Dave Sakey – Tourism New Zealand

Dave Sakey presented an update on Tourism New Zealand’s focus on new ‘Special Interest’ sectors including Walking/Hiking, Cycling, Ski, Fly Fishing and Golf. Dave also provided an update on emerging markets which included Indonesia, Latin America and India and covered the various Tourism New Zealand activities being undertaken in these markets.

View Dave Sakey’s presentation here.

National Tourism Plan

Simon Wallace – Tourism Industry Association

Simon Wallace provided attendees with an overview of the National Tourism Plan (Tourism 2025). Simon outlined the Tourism 2025’s background including elements such as air connectivity, visitor experience, productivity and insights, and discussed the Plan’s aspirations and how it would be implemented.

View Simon Wallace’s presentation here.

Regional Tourism Update

Kiri Goulter – Hamilton & Waikato Tourism

Kiri Goulter presented an update on the tourism industry for the Hamilton & Waikato region. Kiri covered the latest statistics including Tourism Expenditure, the value of Tourism for the Waikato region and the latest Commercial Accommodation Monitor guest nights stats. Kiri updated attendees on HWT’s business plan and recent and upcoming RTO activities and initiatives.

View Kiri Goulter’s presentation here.

Workshop Presentations

Working With Travel Trade: Understanding distribution channels and commission structures

Kerryn Ralston – Ralston Marketing

This workshop provided an overview of the travel trade distribution system – the various parties and their roles within the system, commission structures and the processes involved in working with the international travel trade. Attendees learned about the benefits of working with travel trade and Kerryn offered suggestions for marketing successfully to this sector in a cost-efficient way.

View Kerryn Ralston’s presentation here.
View Kerryn Ralston’s ‘Sample Rate Sheet’ handout here.

The Chinese Visitor Market: Catering for the changing face of NZ’s Chinese visitors

Mindy Wu & Jeannie Yi

This workshop provided an overview of the different types of Chinese visitors visiting NZ in the future, from the traditional groups to the new wave of FIT travelers. Attendees heard about what motivates them, what promotional channels they response to and how the changes in Chinese travel laws will impact on travel patterns and itineraries. Presenters Mindy and Jeannie outlined a number of practical tips on catering for Chinese visitors’ needs including cultural protocols, dietary requirements and product expectations.

View the ‘Chinese Culture & Etiquette’ presentation here.
View the ‘Chinese Travel Market’ presentation here.

Online Essentials: Digital tips and tricks for tourism businesses

Chris Adams – Miles Media

This workshop covered the top 10 best practices in online marketing and how you can apply these to your tourism business. Chris provided practical tips and takeaways that can be set into action immediately to ensure tourism businesses are getting the most out of their online marketing efforts.

View Chris Adams presentation here.
View Chris Adams ‘Online Marketing Tools’ handout here.