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International visitor arrivals top 2.8 million visitors

Thursday, October 23rd, 2014

Tourism New Zealand is welcoming a 4.9 per cent increase in international visitor arrivals for the year ending September 2014, pushing total annual arrivals to more than 2.8 million for the first time ever.

The data, released today by Statistics New Zealand, reveals growth is led from holiday arrivals which were up 5.8 per cent for the year.

Visitor growth from western markets has remained strong for the year-ending September 2014 with holiday arrivals from the US (up 14.3 percent), Canada (up 2.1 per cent), Germany (up 20.4 per cent) and UK (up 1.8 per cent) and all in growth.

Year-on-year growth has been further bolstered by holiday arrivals out of the Asian markets with Singapore (up 17.4 per cent), Malaysia (up 15.0 per cent) and Thailand (24.8 per cent), all in growth.

Tourism New Zealand’s priority emerging markets are performing well with India up an impressive 17.4 per cent, Indonesia up 5.4 per cent and Brazil up 16.8 per cent year-on-year.

Tourism New Zealand’s Chief Executive Kevin Bowler says our number one source market, Australia, has maintained year-on-year growth with holiday arrivals up 4.0 per cent for the year ending September.

Chinese arrivals are up 2.7 per cent for the year ending September while total stay days have increased by 31.0 per cent for the same period.

The results are 12 months on from the introduction of the China Travel Law, which made the sale of below cost tours illegal in China.

“Overall, as a result of the China Travel Law we are seeing a positive shift towards higher quality travellers,” says Kevin.

During the January to August 2014 period there has been a 3.5 per cent decrease in Chinese shopping tour arrivals and a 61.3 per cent increase in Chinese independent holiday visitors.

“These are great indicators of a shift towards higher quality, and higher value Chinese travellers which is an encouraging trend for the market,” says Kevin.

Today Tourism New Zealand announced the success of its largest broadcast media out of China, with more than 400 million viewers tuning in for season two of Chinese reality show Dad, where are we going? featuring 217 minutes of celebrities travelling around New Zealand and participating in visitor activities.

Tourism New Zealand and Air New Zealand pitched for the rights to host the production in September, with New Zealand becoming the first destination outside of Asia to ever feature in the show.

“In a market like China the profile this show has given New Zealand as a family friendly, fun and desirable visitor destination, is unprecedented and fully supports our strategy to increase the value of the Chinese market to New Zealand,” says Kevin.

Qualmark turns 21

Friday, October 10th, 2014

Qualmark, an integral part of New Zealand’s tourism industry, has turned 21!

Qualmark began as a purely accommodation focussed ‘star ratings’ provider and has developed to a stage where it now represents over 2,000 tourism businesses right across all aspects of the industry – accommodation, transport, activities and visitor services.

To mark the occasion, they are offering a discount for new members wanting to join those tourism operators across the country who already carry the quality mark.

Read more here

Adventure activities registration extension pragmatic – TIA

Thursday, October 9th, 2014

WorkSafe New Zealand’s decision to grant a short extension to the deadline requiring adventure activity operators to be registered under the Adventure Activities Regulations is pragmatic, says Chris Roberts, Chief Executive, Tourism Industry Association New Zealand.

The government regulator today announced an extension to the 1 November deadline to enable around 192 operators to complete the final stages of their safety audit. Those operators will now have until 1 December to be audited and 12 December to be registered.

Operators granted the extension must already be well advanced in the audit process and WorkSafe NZ must be satisfied they have no safety concerns.

“This is a sensible move by WorkSafe NZ. The extension means adventure activities operators already well through the audit process won’t be penalised and should have time to finalise their registration without interrupting their business,” says Mr Roberts.

About half of the businesses currently going through the audit process are tourism operators.

“Adventure tourism safety is a priority area for TIA and we will continue working with WorkSafe and operators to strengthen safety across the sector.

“We want all tourism operators to be offering visitors a safe and enjoyable experience – and having the right systems and processes in place is part of their obligation.

“TIA will continue to assist its members and other tourism operators to complete the audit requirements.”

International Visitor insight

Saturday, October 4th, 2014

International Visitor Survey data for the year ended June 2014 is now available through Statistics New Zealand’s

IVS tables cover visitor expenditure, transport, place visited, accommodation and activities.

Read more here.

Tourism Industry Awards – recognise our top performers

Saturday, October 4th, 2014

Entries are now open for the 2014 Tourism Industry Awards.

Take a few moments to complete a nomination (for yourself or someone else) and help celebrate and inspire excellence in our industry. We are seeking nominations for the:

PATA New Zealand Trust Young Tourism Leader Award
Crowe Horwath International Sir Jack Newman Award

The inaugural ServiceIQ Service Excellence Award will also be presented, recognising the importance of consistently delivering world class service.

Western markets driving continued growth

Saturday, September 27th, 2014

Visitor growth from the western markets has pushed up international visitor arrivals for the year-ending August 2014 to 2.8 million, up 5.3 per cent year-on-year.

Tourism New Zealand General Manager Corporate Affairs Deborah Gray, says while the month of August was flat, year-on-year holiday arrivals are up 7.2 per cent and the increases seen out of the Western markets is particularly positive.

For the year ending August, holiday arrivals out of the US are up 14.2 per cent and Germany up 21.6 per cent. Even France is showing growth with holiday arrivals up 19.2 per cent for the same period.

“As we approach the final instalment of The Hobbit Trilogy, our 100% Middle-earth, 100% Pure New Zealand campaign activity is stepping up a gear. With some exciting opportunities to leverage the event on the horizon, we expect to see this trend continue.”

Last week Air New Zealand announced they will increase capacity on their Auckland-Los Angeles route by 20 per cent over the northern summer (March – October) in 2015, providing an additional 56,000 seats for the period.

“This great news is a further reflection of the growing demand between North America and New Zealand,” says Deborah.

Year-on-year growth has been further bolstered by holiday arrivals out of Tourism New Zealand’s target Asian markets with China (up 7.0 per cent), Korea (up 3.1 per cent), Singapore (up 19.9 per cent) and Malaysia (up 18.2 per cent), all in growth.

“This month New Zealand played host to China’s biggest reality TV show, Dad, where are we going? The resulting 200 minutes of footage will be viewed across China to millions of viewers, with the first of two episodes set to go live next week.

“As a result we anticipate even more interest and conversation about New Zealand in this important market.”

Tourism New Zealand’s priority emerging markets are performing well overall with India up an impressive 16.3 per cent and Brazil up 14.9 year-on-year.

“Our number one source market Australia has maintained year-on-year growth with holiday arrivals up 4.7 per cent for the year ending August.

“Earlier this month we launched the North Island touring campaign ‘Every day a different journey’ – one of our largest and most successful campaigns in Australia, which will see the wonders of the North Island promoted across the ditch,” says Deborah.

The campaign will be further leveraged through Tourism New Zealand’s #NZdronie activity which will see a drone (remote controlled flying camera) tour the North Island allowing visitors to take their own unique eight second video to share with their social media followers.


Contact Georgina Maguire, Communications Advisor, Tourism New Zealand

georgina.maguire@tnz.govt.nz; phone +64 21 478 659

2014 Tourism Industry Awards – entries open

Friday, September 26th, 2014

Do you know a successful young leader with a passion to grow New Zealand’s tourism industry, or an individual who has made a fantastic contribution to the industry over many years?

Entries are now open for the 2014 Tourism Industry Awards, organised by the Tourism Industry Association New Zealand to celebrate excellence in New Zealand’s $24 billion tourism industry.

The PATA New Zealand Trust Young Tourism Leader Award will be presented to a young person (35 years or under as at 31 March 2014) who is successfully contributing to their workplace and also engaging in improving the wider industry.

PATA New Zealand Trust chairwoman Glenys Coughlan says the Young Tourism Leader Award aims to recognise the efforts of young tourism leaders who have the vision and capability to take the industry forward.

“If our tourism industry is to continue to remain competitive on the world stage and grow the contribution it makes to New Zealand then we need to be growing our pool of outstanding young leaders,” she says.

The Crowe Horwath International Sir Jack Newman Award is for an individual who has made an outstanding contribution to New Zealand’s tourism industry over many years.

Stephen Hamilton, a Director of Horwath HTL, a member of Crowe Horwath International, says the Sir Jack Newman Award amounts to the New Zealand tourism industry’s Hall of Fame.

“This is the industry’s most prestigious individual award. Past recipients are individuals whose actions and achievements have helped grow tourism into one of the country’s largest and most successful industries, generating jobs and wealth throughout New Zealand.”

The Awards judges will also select the winner of the inaugural ServiceIQ Visitor Experience Award. This award is being sponsored by ServiceIQ to mark the launch of its new Visitor Experience industry training programme.

“The winning business will deliver a world-class visitor experience and contribute to ServiceIQ’s vision of having a world-class service industry in New Zealand, through qualified people,” says ServiceIQ Chief Executive Dean Minchington.

“ServiceIQ is right behind the tourism industry’s Tourism 2025 growth strategy. Recognition and celebration of excellence is important in achieving that, and we’re proud to be involved with these Awards.

“As the industry training organisation for tourism, we’re also helping the industry towards success with an exciting new on-job visitor experience upskilling programme. We’ll be working with tourism businesses to help them fill any skills gaps their people might have, and give them new skills and knowledge.”

The three Tourism Industry Awards will be presented at the Wellington Airport Summit Dinner which will follow the 2014 TIA Summit, taking place in Wellington on 4 November.

Organised by TIA and supported by Westpac, Maori Tourism, SmartPay and ServiceIQ, the 2014 TIA Summit will focus on what leaders across the private and public sectors of New Zealand’s tourism industry are doing to put the Tourism 2025 growth framework into action. The industry is aspiring to almost double annual tourism revenue to $41 billion by 2025.

Go to the Tourism Industry Awards website www.tourismawards.co.nz for more information and nomination forms. Entries close 10 October 2014.


Tourism Awards entries open

Friday, September 19th, 2014

Entries for the 2014 Tourism Industry Awards open today.

This is an opportunity to celebrate excellence in our industry so take a few minutes and make a nomination for the two individual awards:

Crowe Horwath International Sir Jack Newman Award for an individual’s outstanding contribution to the tourism industry
PATA New Zealand Trust Young Tourism Leader Award for a rising star

This year TIA are delighted to introduce the ServiceIQ Visitor Experience Award for a business. The judges will select the winner of this inaugural award without a public nomination process.

Award entries close 10 October. The winners will be announced at the Wellington Airport Summit Dinner following the 2014 TIA Summit in Wellington on 4 November

Solid arrivals performance

Friday, September 19th, 2014

International visitor arrivals increased by 5.3% to reach $2.8 million in the year ending August 2014.

The biggest market increases were from Australia, the USA, China, Germany and Singapore. There were also solid increases for almost all visitor markets over this period. Read more.

NZ growth matches global trends

The increase in international visitor arrivals to New Zealand is in line with the UNWTO World Tourism Barometer which showed international tourism arrivals grew by 4.6% in the first half of 2014. The results indicate that tourism is consolidating its positive performance of recent years, providing development and economic opportunities worldwide. Read more.

Tourism New Zealand Upcoming Webinars

Wednesday, September 17th, 2014

Registrations are now open for Tourism New Zealand’s latest series of industry webinars, which are about to kick off! These one-hour online webinars are an easy way to keep up-to-date with what TNZ is up to. So get in quick and register your attendance!

Get up to speed with TNZ’s global campaign and public relations activity, take a look at our new youth brand platform and campaign and be updated on US market insights and activity.

• Global Campaign & PR: What are we up to? – Thursday 25 September, 9.00am (NZT)
General Manager Global Marketing Communications, Kate Necklen and General Manager PR & Major Events, Rebecca Ingram will answer this question, providing an update on TNZ’s global campaign strategy for FY15 as well as key public relations activity and upcoming events. Register here.

• Youth: Exciting new campaign kicks into gear – Wednesday 15 October, 10.00am (NZT)
TNZ recently launched its new youth platform and campaign activity to drive travel from the global youth market. Register for this webinar to hear more from Marketing Manager Special Interests, Chris Atkinson and Marketing Manager Youth, Kellie Larson. Register here.

• US Market: How is it tracking? – Thursday 30 October, 10.00am (NZT)
As a tier one visitor market, the US is a key focus for TNZ. Be updated by General Manager Americas & Europe, Gregg Anderson and Insights Manager, David Sakey on the market insights looking specifically at key visitor research and trends as well as upcoming trade, marketing and public relations activity. Register here.