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Commercial Accommodation Monitor March 15

Monday, May 18th, 2015

The latest Commercial Accommodation Monitor (CAM) Figures for March 2015:

The Hamilton & Waikato region saw an increase in guest nights of 11.4% for the month of March 2015 compared to March 2014. International guest nights rose 18.7% and domestic guest nights rose 8.6%.

For the year ended March 2015 guest nights rose by 7.6%. International guest nights rose 5.3% and domestic guest nights rose 8.3%.

National figures saw an increase of 7.5% month on month with international guest nights increasing 10.5% and domestic guest nights increasing 5.1%.

For more information click here.

100% Pure New Zealand hits sixteen with new look and an even richer story

Saturday, May 16th, 2015

The latest evolution of Tourism New Zealand’s 100% Pure New Zealand campaign has further defined the country’s unique offer to travellers with a focus on the range and closeness of New Zealand’s attractions.

The new strategy and 100% Pure New Zealand commercial comes as one of the world’s longest running destination campaigns turns 16 making it among the world’s most successful.

It will showcase how New Zealand’s diverse range of unique experiences are all within easy reach and can all be experienced with ease.

The message, “Every day a different journey” brings the campaign to life while new typography and hand crafted logo, developed by local designers and artists, cements the work as uniquely of this place, New Zealand.

Chief Executive Kevin Bowler says the past three years of 100% Middle-earth, 100% Pure New Zealand have been extraordinarily successful with international visitor numbers at record levels, but it is now the right time to move the campaign on.

New story to tell: “Every day a different journey”

“For the next phase of 100% Pure New Zealand, we’ll be emphasising our story of closeness and diversity – how our amazing landscapes and activities are all within easy reach.

“Every day you travel through New Zealand, it’s a different journey.

“The new commercial shows travellers move seamlessly from one spectacular experience to the next, exaggerating the ease of movement with a series of film transitions.

“For example, in one transition the couple dive under water in Abel Tasman National Park, only to emerge in Lake Taupo.

A special remix of the hit ‘Young Blood’ by New Zealand band The Naked and Famous provides a fresh feel for the commercial.

The commercial will appear on television and in cinemas in Australia, and on-line and in paid on-line media activity across all Tourism New Zealand priority markets from July 1 2015.

100% Pure New Zealand: Every day a different journey

New visual identity: Pure Pākati

Kevin says that as the 100% Pure New Zealand campaign reaches the 16 year mark, it has been given a new look.

“We wanted our creative work to look unmistakably from New Zealand, so we called on the services on New Zealand typographer Kris Sowersby to design a font just for Tourism New Zealand.

“The font had to retain the essence of the existing 100% Pure New Zealand logo but introduce an authenticity of our people and this place, making it something that can only be from New Zealand.

“Once designed, we then asked carver and artist, Rangi Kipa, to carve the letters out of native Kauri timber using traditional skills. The wooden blocks were then inked, printed and digitised to create a distinct and original typeface and logo mark we’re calling ‘Pure Pākati’.

“By creating the logo and letters from native timber, the grain of the Kauri has become part of the visual identity that Tourism New Zealand will use in all its advertising and promotion work.

“It is now unmistakably from this place. This font has been designed by our people and created from the land. It is truly of New Zealand and we are confident that no one else in the world has created their identity design quite like this.”

The design will be used in all Tourism New Zealand activity including marketing, display advertising, for exhibitions, and for newzealand.com.

The story behind the development of Pure Pākati can be found here.

Fit with the New Zealand Story

The 100% Pure New Zealand campaign is a key part of the wider New Zealand Story, an initiative that defines the distinct attributes that makes this country and people unique and appealing to international consumers, investors and potential immigrants.

“Just as ‘open spaces, open hearts and open minds’ underpins the New Zealand Story, so to are these attributes critical to New Zealand’s tourism proposition,” says Kevin.

“Spectacular landscapes and warm, generous people feature distinctively within the new 100% Pure New Zealand campaign, particularly reflecting the New Zealand Story chapters of open spaces and open hearts.”

ENDS

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TRENZ worth tens of millions of dollars to New Zealand

Tuesday, May 12th, 2015

More than 1100 international and New Zealand delegates will arrive in Rotorua to attend TRENZ 2015 (17-20 May), the tourism industry’s annual showcase, worth tens of millions of dollars to the country and directly injecting around $2 million into the local economy.

TRENZ is the $24 billion New Zealand tourism industry’s premium international trade event, bringing together hundreds of international tourism and travel buyers to negotiate new business deals with several hundred leading New Zealand tourism operators.

“This year we have 320 international buyers attending from traditional visitor markets like Australia, the UK, Japan and USA as well as developing markets such as India, Indonesia and Brazil. Over four days they will hold a total of 15,000 meetings with New Zealand tourism exhibitors, negotiating contracts worth tens of millions of dollars in new tourism business,” says Chris Roberts, Chief Executive of the Tourism Industry Association New Zealand (TIA) which manages TRENZ.

“These buyers come to TRENZ to discover new and exciting tourism products and experiences that they can sell to consumers in their home markets. Over 90% of buyers at last year’s event told us TRENZ is more important than any other marketing and purchasing activities they undertake. More than two-thirds expected an increase in the amount of business they do with New Zealand as a result of their attendance,” says Mr Roberts.

TRENZ 2015, which is being held at the Rotorua Energy Events Centre, will also inject around $2 million into the local economy, including hotel accommodation, transport, meals, functions and the hundreds of thousands of dollars spent staging the event.

Mr Roberts says TRENZ is an invaluable opportunity for the 2015 TRENZ host – the eXplore Central North Island (ECNI) collective – to raise its profile with international buyers, and the 35 international and domestic media who will attend this year’s event.

The eight regions that make up ECNI range from Rotorua, the birthplace of tourism in New Zealand, to regions off the beaten tourism track that are increasingly being discovered by international visitors.

“TRENZ is the most important way the ECNI regions can showcase ourselves to the world,” says Rhys Arrowsmith, ECNI Chairman.

“This part of New Zealand offers visitors huge diversity, everything from the country’s longest ski fields, premium wineries, cultural and geothermal wonders and the largest Southern Hemisphere lake to an active volcanic island, top surf beaches, pristine rainforest, subterranean cave systems and the Hobbiton movie set!

“Hosting TRENZ in the traditionally quieter month of May is an added bonus. We are looking forward to promoting this exceptional part of New Zealand to hundreds of influential international buyers and media,” says Mr Arrowsmith.

About TRENZ www.trenz.co.nz

The Tourism Industry Association New Zealand (TIA) manages TRENZ, which brings together about 290 New Zealand tourism operators (exhibitors) with more than 320 targeted international travel and tourism buyers and media from New Zealand’s traditional and emerging tourism markets to negotiate contracts for the coming holiday seasons. The event directly helps to grow New Zealand’s $24 billion tourism industry.

TRENZ 2015 is being hosted by eXplore Central North Island, a collective representing eight regions – the Coromandel, Bay of Plenty, Eastland, Hawke’s Bay, Ruapehu, Lake Taupo, Rotorua and Hamilton & Waikato.

TRENZ 2015 is being held at the Rotorua Energy Events Centre, 17-20 May. It is supported by Tourism New Zealand, Premier Sponsor Air New Zealand, Platinum Sponsor Auckland Airport and Event Partners Millennium, Accor, Christchurch International Airport, Gray Line and Spark Business.

FIFA U-20 World Cup 2015 – GETTING INVOLVED AS A TOURISM OPERATOR

Tuesday, May 12th, 2015

During May 2015 New Zealand will host the FIFA U-20 World Cup 2015. 24 teams from six continents will be in New Zealand for the biggest football tournament this country has ever seen. Football’s future stars could be playing in the tournament, so don’t miss a chance to see them in action. The tournament will be played in seven cities including Hamilton, comprising 52 matches being played over three weeks. Football is a global game with an estimated 275 million players in the world, and with a global broadcast reach of 170 million people in over 100 countries, the profile Hamilton and the wider region will receive will be considerable.

Hamilton & Waikato Tourism is part of a Hamilton City Council-led regional coordination group – working with the FIFA U-20 World Cup 2015 Local Organising Committee (LOC), New Zealand Trade & Enterprise, Waikato Chamber of Commerce and Hamilton Central Business Association to ensure Hamilton and the wider region are represented through local, national and global marketing activities and promotions.

HAMILTON MATCHES

Hamilton’s Waikato Stadium will be the venue for eight matches during the FIFA U-20 World Cup 2015, with three double header match days during pool play, followed by a round of 16 and quarter final match.

• Sunday, 31 May
Qatar vs Colombia (1pm)
Portugal vs Senegal (4pm)

• Wednesday, 3 June
Qatar vs Portugal (4pm)
Colombia vs Senegal (7pm)

• Saturday, 6 June
Senegal vs Qatar (1pm)
Mali vs Uruguay (4pm)

• Thursday, 11 June
Round of 16 fixture (7.30pm)
Teams TBC

• Sunday, 14 June
Quarterfinal (1pm)
Teams TBC

VISITORS

As a city and region we pride ourselves on being exceptional hosts. Building on success achieved in this regard during Rugby World Cup 2011, and ICC Cricket World Cup 2015 we look forward to welcoming all teams, officials, media, travel trade and all local, national and international match goers.

While teams and media will be visiting the city for the various games their time outside of matches and training will be limited. However Hamilton City Council and HWT have provided options to the LOC for each visiting team in terms of potential community engagement and visitor activities. HWT is also closely involved with Tourism New Zealand, and has been providing content, managing requests from broadcasters, providing visitor information and hosting media and trade groups in the lead up to the tournament.

HOW YOU CAN GET INVOLVED

 

CITY ACTIVITIES

Throughout the tournament period Hamilton has a range of football-related activities and events for locals and visitors alike to enjoy.

  • Futsal Court (2 May – 14 June, Garden Place)
    Garden Place will be a buzz with a futsal competition, happening daily in the middle of the city. Futsal is a five-a-side form of football played on an artificial court surface. Watch the games, book a group in to use the court or just become a part of the atmosphere.
  • The Beautiful Game: The Wonderful World of Football Exhibition (23 May to 26 July 2015, Waikato Museum)
    Explore the heritage of football in the Waikato with an exhibition referencing the personalities and clubs that have shaped the local football scene. The story is told through through historical objects, memorabilia, photographs and interviews which have shaped The Beautiful Game in the Waikato.
  • Fever Pitch (25 May – 14 June, Garden Place)
    For information on the tournament this is the place to visit, open daily from 10am-2pm the cube will provide up to date information about everything to do with the FIFA U-20 World Cup 2015 New Zealand, get in and see one of the friendly volunteers.
  • Team Welcomes (27 May, Waikato Museum)
    As host city to the four teams in Pod C – Qatar, Portugal, Colombia, and Senegal, Hamilton has the opportunity to formally welcome the teams and their wider support to the region. Keep an eye out for details of these events on www.hamiltonwaikato.com/fifau20worldcup.For more information about these and other FIFA U-20 World Cup-related activities happening in the city visit www.hamiltonwaikato.com/fifau20worldcup.

Download a copy of the above information here.

 

Regional Tourism Indicators March 2015

Tuesday, May 5th, 2015

The latest Regional Tourism Indicators for March 15:

The latest Regional Tourism for March 2015 show international expenditure in the region sits at an index of 175, an increase of 27 points on March 2014 and higher than the national average of 139.

Domestic expenditure in the region for March 2015 sits at an index of 107, an increase of 6 points on March 2014 and lower than the national average of 119.

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The regional tourism indicators (RTI) measure the change in level of expenditure of both international and domestic travellers in New Zealand by region.

The data is based on electronic card transactions.

Arrivals get close to 3 million

Saturday, April 25th, 2015

Visitor arrivals to New Zealand numbered 2.95 million in the year ending March 2015, the highest-ever annual total and 7% higher than the previous year.

The biggest annual increase in visitor arrivals was from China, followed by Australia, the USA and Japan

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Central North Island to host tourism activity extravaganza

Saturday, April 25th, 2015

In the biggest event of its kind, the Central North Island will host more than 540 TRENZ delegates, including hundreds of the world’s most influential travel and tourism buyers, to an afternoon of activities ranging from tandem sky diving to wine and food matching.

TRENZ is the $24 billion tourism industry’s premium international trade show. The 2015 event (17-20 May, Rotorua), is being hosted by eXplore Central North Island (ECNI) and will be attended by 320 international tourism and travel buyers plus media and representatives from 290 of the country’s leading tourism operators.

“On Tuesday afternoon, 19 May, delegates will take a break from their business meetings to experience first-hand some of the fantastic visitor activities on offer in the Central North Island,” says Chris Roberts, Chief Executive of the Tourism Industry Association New Zealand (TIA) which manages TRENZ.

“They will discover that this part of the country has something for visitors across the spectrum, from families and the youth market, to group tours, to those seeking luxury, and thrill seekers of all ages.

“This time away from TRENZ meetings is also an opportunity for delegates to network informally and potentially identify new business opportunities.”

ECNI Chairman Rhys Arrowsmith says the activity afternoon features around 40 different options and will open the international delegates’ eyes to the Central North Island’s diverse natural and man-made attractions.

“Activities include bungy jumping from 47 metres high above the Waikato River, a Maori culinary feast featuring traditional methods and ingredients sourced from surrounding tribal lands, a helicopter flight to White Island, high tea at a five-star Taupo hotel with an interactive fly fishing demonstration, mountain biking through Rotorua forests and a magical Waitomo glow-worm cave experience.

“TRENZ and the activity afternoon are an incredible opportunity to put ECNI regions on the international visitor map,” says Mr Arrowsmith.

About TRENZ www.trenz.co.nz

The Tourism Industry Association New Zealand (TIA) manages TRENZ, which brings together about 290 New Zealand tourism operators (exhibitors) with targeted international travel and tourism buyers and media from New Zealand’s traditional and emerging tourism markets to negotiate contracts for the coming holiday seasons. The event directly helps to grow New Zealand’s $24 billion tourism industry. Hosted by eXplore Central North Island, TRENZ 2015 is being held at the Energy Events Centre Rotorua, 17-20 May 2015. TRENZ is supported by Tourism New Zealand, Air New Zealand and other industry partners.

For further information, please contact:

Ann-Marie Johnson
Communications Manager
Tourism Industry Association New Zealand
DDI: 04 496 5001
Mobile: 027 600 4565
Email: ann-marie.johnson@tianz.org.nz

New direct air service will fuel US visitor growth

Friday, April 17th, 2015

Air New Zealand’s announcement today that it will start flying direct to Houston, Texas will help New Zealand’s tourism industry accelerate growth out of the important US visitor market, says the Tourism Industry Association New Zealand (TIA).

The airline will fly its refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week from December this year.

“The US is New Zealand’s third largest visitor market and one that is performing strongly off the back of a much improved economy and increased consumer confidence,” says TIA Chief Executive Chris Roberts.

“US visitor arrivals totalled 220,512 in 2014, up 9.5% on the previous year, with strong growth continuing into 2015. A lot of that growth is being generated out of the western states. This new direct flight will open up opportunities to attract more visitors from southern and mid-west states and major east coast cities who can catch connecting flights into Houston.”

Mr Roberts says US visitors spent an estimated NZ$771 million in 2014, an impressive 32% increase on 2013.

“This new Air New Zealand service will continue to fuel that dollar growth as we know demand is ramped up by direct flights.”

Mr Roberts says the Houston air connection is a great example of the tourism industry’s Tourism 2025 growth framework in action.

“Tourism 2025 identifies increased sustainable air connectivity as critically important to boosting the industry’s value from its current $24 billion to $41 billion by 2025. We also know that when a new sustainable air connection is established the whole industry benefits.”

For further information, please contact:

Ann-Marie Johnson
Communications Manager
Tourism Industry Association (TIA)
DDI: 04 496 5001
Mobile: 027 600 4565
Email: ann-marie.johnson@tianz.org.nz

Commercial Accommodation Monitor Feb 15

Tuesday, April 14th, 2015

The latest Commercial Accommodation Monitor (CAM) Figures for February 2015:

The Hamilton & Waikato region saw an increase in guest nights of 9.3% for the month of February 2015 compared to February 2014. International guest nights rose 2.7% and domestic guest nights rose 12.3%.

For the year ended February 2015 guest nights rose by 6.3%. International guest nights rose 4.2% and domestic guest nights rose 7.0%.

National figures saw an increase of 5.4% month on month with international guest nights increasing 8.6% and domestic guest nights increasing 2.5%.

For more information click here.

West Coasters spend up large on travel

Thursday, April 2nd, 2015

Aucklanders travel throughout New Zealand the most, but their cousins in the West Coast are the biggest spenders according to recent AA Traveller research.

Residents on the West Coast spend almost $3000 every year on domestic travel, double that of Aucklanders who only spend about $1500 every year.

A possible reason for this comes out of the AA Traveller research which found that West Coasters spend the most nights away from home while travelling domestically, about 21 nights on average, beating the national average of approximately two-weeks.

AA General Manager Travel and Tourism Grant Lilly says another likely reason is because Aucklanders travel mostly to places within a few hours’ drive of the city, which keeps costs down, while travellers from the West Coast are more likely to drive longer distances or fly and ferry across the Cook Strait.

“More Aucklanders also have baches, or friends with baches, so many avoid accommodation charges,” he says.

The biggest beneficiaries of Auckland visitors as a share of their total visitors are Northland and Coromandel, while the lowest are regional Canterbury and Waitaki.

The AA Traveller Monitor looks into domestic overnight tourism in New Zealand, the largest component of New Zealand’s Tourism industry. The research is conducted in conjunction with tourism research specialists The Fresh Information Company.

“Domestic travel is the foundation on which the vast bulk of New Zealand’s tourism businesses are built and survive, providing their biggest volume of customers and balancing out the seasonal peaks and troughs in New Zealand’s international visitor flows,” Mr Lilly says.

“The AA Traveller Monitor includes comprehensive data split by region and provides valuable indicators about domestic travel patterns, which are useful for domestic tourism operators when it comes to how they promote their region and target the market.”

The research also shows that Auckland gets the biggest share of domestic travel trips, at approximately 5.3 million (almost 20% of all domestic trips) with the next biggest share going to Northland (approximately 7%) followed by Waikato at just more than 6%. Queenstown attracts about 2% of the national domestic visitor total.

While Queenstown makes up a small part of the total domestic travel market, the research shows that the largest proportion of local travellers to the resort town are Aucklanders who make up 27% of its 665,600 domestic visitors annually, ahead of visitors from Canterbury at 24%. If a holiday away from the crowd is preferred the report suggests travelling to Fiordland and Clutha, which both make up less than 1% of the domestic tourism market.

“Domestic travel and tourism is worth $13.8 billion in economic input to the New Zealand economy, which is around 30 percent larger than the value of our international visitors,” says Mr Lilly. “It’s an area of our tourism market that needs greater focus.”

AA Traveller Monitor by the numbers:

  • Domestic travel and tourism is worth $13.8 billion in economic input to the New Zealand economy, $36.7 million a day, which is around 30% larger than the value of our international visitors.
  • New Zealanders undertook an estimated 25.47 million domestic overnight trips in the year ended June 2014, an average of more than five trips per person.
  • The average duration of each trip was 2.71 nights.
  • Almost one third of all trips were for the purpose of a holiday, a break away, with 46.6% being to visit friends and family, and only 12.3% being for business.
  • The average spend per trip, across all purposes, was $326.00.
  • New Zealanders spent an average of almost $2000 per annum on domestic travel, which is more than three weeks income at the country’s median weekly income level in 2014 of $600.
  • Auckland gets the biggest share of domestic travel with 16.2% of all domestic travel trips followed by Northland (7.1%) and Waikato (6.6%).
  • Auckland provides Queenstown with 27.2% of its visitors.

For more information click here