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Commercial Accommodation Monitor Nov 14

Sunday, January 25th, 2015

The latest Commercial Accommodation Monitor (CAM) Figures for November 2014:

The Hamilton & Waikato region saw an increase in guest nights of 4.9% for the month of November 2014 compared to November 2013. International guest nights rose 10.0% and domestic guest nights rose 3.2%.

For the year ended November 2014 guest nights rose by 5.9%. International guest nights rose 2.0% and domestic guest nights rose 7.1%.

National figures saw an increase of 5.9% month on month with international guest nights increasing 8.5% and domestic guest nights increasing 3.9%.

For more information click here.

New website to support visiting drivers

Sunday, January 25th, 2015

A new website designed to give visitors the information they need to enjoy a safe driving holiday in New Zealand is being launched today.

DriveSafe.org.nz provides basic information about New Zealand road rules and etiquette, along with links to more details about everything that drivers unfamiliar with our roads need to know. It offers valuable guidance to visiting drivers at three key stages of their trip – before they arrive, when they pick up their rental vehicle and during their journey around New Zealand.

“New Zealand driving holidays are popular with people from all across the globe and are a great way to explore and enjoy all that our country has to offer. But our roads and driving conditions can be quite different from what our visitors are used to at home,” Tourism Industry Association New Zealand (TIA) Chief Executive Chris Roberts says.

TIA has led development of the website, with support from the New Zealand Transport Agency, Rental Vehicle Association (RVA) and major rental vehicle operators. It is an initiative under the Visiting Drivers Signature Project, which is part of the government’s Safer Journeys Action Plan 2013-15.

“Nationally, visiting drivers are involved in only a small proportion of crashes, but we want to do all we can to keep them safe and ensure they remember their trip for the right reasons,” Mr Roberts says.

DriveSafe.org.nz tips include encouraging drivers not to get behind the wheel until they have rested after their long flight, and highlighting the fact that driving in New Zealand can often take longer than expected due to our narrow and winding roads. There are also links to the New Zealand Road Code and suggested itineraries. It has been translated into Mandarin and German. Translations into more languages are planned.

All operators and organisations that come into contact with visiting drivers, such as travel wholesalers, visitor information centres and accommodation providers will be encouraged to inform their guests about the website. The URL will also be added to the steering wheel tags carrying simple road safety tips that are being placed in rental vehicles around the country.

RVA Chief Executive Barry Kidd says in conjunction with TIA over 110 rental operators will be contacted over the next few weeks, to promote the website, discuss other visiting driver safety initiatives such as a regional network where rental vehicle operators inform each other when clients have contracts cancelled because of unsafe driving.

Visiting Drivers Signature Project Chairperson Jim Harland says the DriveSafe website is a valuable initiative that will help improve New Zealand road safety.

“The safety of visiting drivers is paramount. We are aiming to deliver visiting drivers with relevant and accurate safety information at the right time, in the right way. The result will be safer roads and a better holiday experience for visitors.”

DriveSafe.org.nz complements a toolkit of messages and information that rental vehicle operators and accommodation providers can use to help educate their international guests about safe driving. The toolkits were released in 2014 and are available on TIA’s website.

Mr Roberts says the tourism industry’s Tourism 2025 growth framework stresses the importance of lowering barriers to travel and improving the quality of the visitor experience.

Background

TIA is involved in the Visiting Drivers Signature Project which is focusing on ways to improve road safety for visiting drivers and New Zealanders. Its scope is broad, with potential actions ranging from providing accurate travel time information, to introducing safer speeds on high risk visitor routes. Led by the New Zealand Transport Agency, the project participants include representatives from the tourism and rental vehicle sectors, police, local government and central government.

The Visiting Drivers Signature Project is a key deliverable under the government’s Safer Journeys Action Plan 2013-15. For more information, go to www.saferjourneys.govt.nz

For further information, please contact:

Ann-Marie Johnson
Communications Manager
Tourism Industry Association New Zealand
DDI: 04 496 5001
Mobile: 027 600 4565
Email: ann-marie.johnson@tianz.org.nz
www.tianz.org.nz
www.tourism2025.org.nz

Key Facts

  • Tourism in New Zealand is a $65.1 million per day industry. Tourism delivers $28.3 million in foreign exchange to the New Zealand economy each day of the year. Domestic tourism contributes another $36.8 million in economic activity every day
  • Tourism is one of New Zealand’s biggest export industries, earning $10.3 billion or 15.3% of New Zealand’s foreign exchange earnings (year ended March 2014)
  • Tourism directly and indirectly supports 8.3% of total employment in New Zealand or 166,800 full-time equivalent jobs
  • The Tourism 2025 growth framework has a goal of almost doubling total tourism revenue to $41 billion a year by 2025.

Visit www.tianz.org.nz for more information.

 

Cricket World Cup marketing rules

Saturday, January 17th, 2015

Both the Cricket World Cup and the FIFA U-20 World Cup 2015 have been given “major event” status under the Major Events Management Act 2007 (MEMA), which means there are strict restrictions around the way businesses can market these events.

Find out more.

For next month’s Cricket World Cup, neither tournament nor ICC logos can be used on your website unless permission has been granted by the ICC. Certain words cannot be used on your website, e.g. Cricket World Cup, CWC, CWC 2015. A full list of these can be found in the Major Events Management (Cricket World Cup 2015) Order 2013, in Schedule 2. As an example, unless permission has been granted by the ICC, references to matches on your websites can only appear as: 20 February, New Zealand vs England, Cricket, Wellington Regional Stadium. To discuss, email Nick Hansen at Cricket World Cup 2015.

Source: TIA Newsletter

 

Commercial Boating Operations on the Waikato River

Thursday, January 15th, 2015

Are you considering setting up a commercial boating operation on the Waikato River?

If so, please contact Waikato Regional Council’s Maritime Services section to discuss navigation safety requirements associated with commercial use of the river. Additionally, a resource consent may be required should you wish to construct any structures on the river bed or discharge water into the river.

Please call Waikato Regional Council’s Resource Use Freephone 0800 800 402 to discuss your proposal.

For more information on resource consent please click here

Regional Tourism Indicators – Nov 2014

Thursday, January 8th, 2015

The latest Regional Tourism Indicators for November 14:

The latest Regional Tourism for November 14 show international expenditure in the region sits at an index of 139, an increase of 29  points on November 2013 and higher than the national average of 113.

Domestic expenditure in the region for November 14 sits at an index of 105 which is unchanged on November 2013 and lower than the national average of 114.

Read More

The regional tourism indicators (RTI) measure the change in level of expenditure of both international and domestic travellers in New Zealand by region.

The data is based on electronic card transactions.

Commercial Accommodation Monitor Oct 14

Tuesday, January 6th, 2015

The latest Commercial Accommodation Monitor (CAM) Figures for October 2014:

The Hamilton & Waikato region saw an increase in guest nights of 5.3% for the month of October 2014 compared to October 2013. International guest nights rise 7.6% and domestic guest nights rose 4.7%.

For the year ended October 2014 guest nights rose by 5.6%. International guest nights rose 0.5% and domestic guest nights rose 7.2%.

National figures saw an increase of 7.3% month on month with international guest nights increasing 11.3% and domestic guest nights increasing 5.1%.

For more information click here.

2014 finishing up on a high

Monday, December 22nd, 2014

Visitor arrivals to New Zealand reached a record 2.84 million in the year to November 2014.

This was 5% higher than the previous period. Compared with the previous year, the biggest annual increases were from Australia (up 2.9% or 35,700), China (up 11.5% or 26,500), and the USA (up 11.2% or 22,000). Germany, India, Singapore and Japan recorded the next-biggest increases.

Read more.

Water activity safety guidelines released

Monday, December 22nd, 2014

Maritime New Zealand has released four new sets of safety guidelines for the following adventure activities:

• Swimming with mammals
• Parasailing operations
• Shark cage diving operations
• High-speed / thrill-ride vessel operations.
[Read more about the safety guidelines here]

The new guidelines complement the Activity Safety Guidelines that have been developed for a range of adventure and outdoor activities. The ASGs have been developed by TIA with support from the public and private sectors. They are intended to help operators develop and implement their safety systems so that they can deliver their activities safely and reduce the risk of injuries and fatalities.

 

Help keep visiting drivers safe

Monday, December 22nd, 2014

All tourism operators are being asked to play their part in a campaign to improve safety for visiting drivers this summer.

A toolkit of messages and information that accommodation providers can use to help educate their international guests about driver safety is now available here. This toolkit captures good practice and provides a wealth of information and access to resources to assist in communicating effectively about driving in New Zealand.

TIA is encouraging other operators and organisations that come into contact with visiting drivers, such as travel wholesalers, visitor information centres, visitor activities and attractions, international education providers and used car dealers, to adapt the guidelines for their own use.

An A4 poster which offers a quick guide to key road safety messages for visiting drivers is also available here. Print it and post it in your reception area or add it to your room compendiums.

 

2014 finishing up on a high

Saturday, December 20th, 2014

Visitor arrivals to New Zealand reached a record 2.84 million in the year to November 2014.

This was 5% higher than the previous period. Compared with the previous year, the biggest annual increases were from Australia (up 2.9% or 35,700), China (up 11.5% or 26,500), and the USA (up 11.2% or 22,000). Germany, India, Singapore and Japan recorded the next-biggest increases. Read more.

All eyes on South America in 2015

Brazil continues to show good annual growth (up 20.7% or 2100 visitors) according to the latest visitor arrivals. Along with other key South American markets, visitor flows from Brazil are likely to grow significantly late next year when Air New Zealand launches its new air service to South America. Brazil is an emerging economy that has been a dynamic driver of outbound tourism in recent years. In 2013, Brazil entered the top ten in terms of global visitor expenditure, on the back of a 13% increase to US$25 billion. Read more.

Source: TIA Newsletter