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Tourism Awards entries open

Friday, September 19th, 2014

Entries for the 2014 Tourism Industry Awards open today.

This is an opportunity to celebrate excellence in our industry so take a few minutes and make a nomination for the two individual awards:

Crowe Horwath International Sir Jack Newman Award for an individual’s outstanding contribution to the tourism industry
PATA New Zealand Trust Young Tourism Leader Award for a rising star

This year TIA are delighted to introduce the ServiceIQ Visitor Experience Award for a business. The judges will select the winner of this inaugural award without a public nomination process.

Award entries close 10 October. The winners will be announced at the Wellington Airport Summit Dinner following the 2014 TIA Summit in Wellington on 4 November

Solid arrivals performance

Friday, September 19th, 2014

International visitor arrivals increased by 5.3% to reach $2.8 million in the year ending August 2014.

The biggest market increases were from Australia, the USA, China, Germany and Singapore. There were also solid increases for almost all visitor markets over this period. Read more.

NZ growth matches global trends

The increase in international visitor arrivals to New Zealand is in line with the UNWTO World Tourism Barometer which showed international tourism arrivals grew by 4.6% in the first half of 2014. The results indicate that tourism is consolidating its positive performance of recent years, providing development and economic opportunities worldwide. Read more.

Tourism New Zealand Upcoming Webinars

Wednesday, September 17th, 2014

Registrations are now open for Tourism New Zealand’s latest series of industry webinars, which are about to kick off! These one-hour online webinars are an easy way to keep up-to-date with what TNZ is up to. So get in quick and register your attendance!

Get up to speed with TNZ’s global campaign and public relations activity, take a look at our new youth brand platform and campaign and be updated on US market insights and activity.

• Global Campaign & PR: What are we up to? – Thursday 25 September, 9.00am (NZT)
General Manager Global Marketing Communications, Kate Necklen and General Manager PR & Major Events, Rebecca Ingram will answer this question, providing an update on TNZ’s global campaign strategy for FY15 as well as key public relations activity and upcoming events. Register here.

• Youth: Exciting new campaign kicks into gear – Wednesday 15 October, 10.00am (NZT)
TNZ recently launched its new youth platform and campaign activity to drive travel from the global youth market. Register for this webinar to hear more from Marketing Manager Special Interests, Chris Atkinson and Marketing Manager Youth, Kellie Larson. Register here.

• US Market: How is it tracking? – Thursday 30 October, 10.00am (NZT)
As a tier one visitor market, the US is a key focus for TNZ. Be updated by General Manager Americas & Europe, Gregg Anderson and Insights Manager, David Sakey on the market insights looking specifically at key visitor research and trends as well as upcoming trade, marketing and public relations activity. Register here.

Commercial Accommodation Monitor July 2014

Monday, September 15th, 2014

The latest Commercial Accommodation Monitor (CAM) Figures for July 2014:

The Hamilton & Waikato region saw an increase in guest nights of 3.4% for the month of July 2014 compared to July2013. International guest nights fell 6.6% and domestic guest nights rose 5.8%.

For the year ended July 2014 guest nights rose by 8.7%. International guest nights rose 3.7% and domestic guest nights rose 10.2%.

National figures saw an increase of 4.2% month on month with international guest nights increasing 4.0% and domestic guest nights increasing 4.3%.

For more information click here.

Accommodation Survey: July 2014

Saturday, September 13th, 2014

The trend for New Zealand guest nights continued to rise in July, Statistics New Zealand said today. The series has risen for the latest 26 months.

“Seven of the nine trend series for guest nights rose in July, while two were flat,” business indicators manager Neil Kelly said. “Most seasonally adjusted series also rose, following drops in June.”

In July 2014 (after removing seasonal variation):

New Zealand guest nights rose 1.3 percent, after a 4.5 percent fall in June.
North Island guest nights rose 0.3 percent, and South Island guest nights rose 3.2 percent.
Domestic guest nights rose 3.9 percent, and international guest nights rose 1.3 percent.
Guest nights rose for holiday parks, motels, and hotels, but fell for backpacker accommodation.

The Accommodation Survey records the number of guests staying in hotels, motels, backpacker accommodation, and holiday parks in New Zealand each month.

For more information on monthly accommodation statistics, see Accommodation Survey: July 2014. For visitor numbers, see International Travel and Migration: July 2014.

Read More


For media enquiries contact: Neil Kelly, Christchurch 03 964 8700, info@stats.govt.nz

Tourism operators investing more in sector

Wednesday, September 10th, 2014

Waikato tourism operators are continuing to invest significantly to support the development and marketing of the region as a visitor destination.

Hamilton & Waikato Tourism’s annual report to councils shows a 20 per cent increase in funding from tourism operators from the previous year. For the year ending June 2014, industry operators put around $419,000 in cash into the regional tourism organisation’s activities plus more than $100,000 in ‘in-kind’ goods and services. That’s up from $350,000 the previous year.

Hamilton & Waikato Tourism (HWT) chief executive Kiri Goulter said growing financial support from the local industry was an endorsement of the last three years.

“A regional tourism organisation (RTO) was only re-established in 2011 and since then, we’ve had to work incredibly hard to promote the region and demonstrate benefits to our funding partners. We’re starting to see that pay off now in increased visitor activity across a range of measures,” she said.

The report to councils shows that commercial guest nights in the region were up 9.3 per cent compared to 5.4 per cent nationally. Guest arrivals for the year ending June 2014 were up 13.3 per cent compared to the previous 12 months.

“Without a doubt, it was another strong year for international visitors with five per cent growth in visitor nights. Domestic nights also increased, rising 10.6 per cent across the year. However we are still struggling to prove ourselves as a destination for domestic visitors and that’s a challenge going forward, ” Ms Goulter said.

“Overall, the Waikato has a low awareness among Kiwis as a destination despite having some of New Zealand’s best attractions.”

While domestic spending was maintained at previous levels, international spending was up. Total visitor spending for the year ending March 2013* was worth $1.07 billion to the Waikato economy. Spending by international visitors has been above average for the past three years, helped by the region’s iconic visitor attractions such as Hobbiton Movie Set and the Waitomo Caves.

Three years ago, Hamilton & Waikato Tourism re-established a convention bureau aimed at helping attract conferences and business events to the region.

“That was a pivotal move. Conference delegates are big spenders and from a tourism perspective are very valuable. There is now a much greater awareness of the region as a conference destination and an acknowledgement there are top quality facilities here,” Ms Goulter said.

“This year, we’ve sustained an 11 per share of the business events sector and in fact, we now have the largest share of delegate days behind Auckland and Wellington.

Based on expenditure, most international visitors to Hamilton and the Waikato were from Australia last year, followed by the UK and the US. A new joint campaign with Tourism NZ, other North Island RTOs and industry operators has recently launched targeting people living on the east coast of Australia.

The campaign will feature Waikato attractions including Hobbiton, Waitomo Caves, Raglan, Hamilton Gardens and Sanctuary Mountain Maungatautari.

* 2014 data will be available from Statistics New Zealand in November

For further information call:

Kiri Goulter 021 686 057

Source information:



Regional Tourism Indicators – July 2014

Wednesday, September 3rd, 2014

The latest Regional Tourism Indicators for July 14

The latest Regional Tourism Indicators for July 14 show international expenditure in the region sits at an index of 92, an increase of 13 points on July 2013 and higher than the national average of 79.

Domestic expenditure in the region for July 14 sits at an index of 87, a decrease of 7 points on July 2013 and lower than the national average of 99.

Read More

The regional tourism indicators (RTI) measure the change in level of expenditure of both international and domestic travellers in New Zealand by region.

The data is based on electronic card transactions.

Aussies take a journey through the North Island

Tuesday, September 2nd, 2014

Australian travellers are being tempted by the wonders of the North Island with the launch of Tourism New Zealand’s latest joint venture campaign ‘Every day a different journey’.

Launched today, the campaign highlights the diverse range of experiences the North Island has to offer, all within close proximity to one another.

The campaign is run in partnership with North Island Regional Tourism Organisations including Northland Inc; Auckland Tourism Events and Economic Development (ATEED); Hamilton & Waikato Regional Tourism; Destination Coromandel; Tourism Bay of Plenty; Destination Rotorua; Destination Lake Taupo and key tourism operators Te Puia, Tourism Holding Limited (THL) and the Avis Budget Group.

Tourism New Zealand’s General Manager Australia, Tony Saunders says this is one of the organisation’s largest and most successful marketing campaigns in the Australian market and is now into its fourth year.

“This year’s campaign focuses on taking a journey through experiences – where one day you can be scaling Auckland’s Sky Tower and the next be standing next to an erupting geyser in Rotorua.”

“Our research shows that last year’s campaign proved to be highly motivating, effectively driving preference for New Zealand as a holiday destination to the highest levels we’ve recorded so far.

“With our new targeted focus this year we anticipate even better results,” says Tony.

The public relations component of the campaign has been significantly expanded this year, with extensive media coverage secured to deliver NZD$1.3 million of exposure.

“Through our international media programme, four key Australian social media influencers will take a journey through the North Island – sharing their experiences through social channels reaching an audience of 830,000,” says Tony.

“The reach provided by media coverage is far greater than what we can achieve with paid advertising alone and is a core element of all our activity.

Marketing activity includes TV advertising promoting key campaign regions, supported by digital, online and social media activity on Trip Advisor and Facebook, driving traffic to campaign pages on newzealand.com.

Activity with Flight Centre and Air New Zealand will directly target their consumer databases, digital and social channels. ATEED Manager of Tourism Jason Hill says partnerships remain vital to the success of this campaign.

“We’re very excited to be a major partner in the campaign and look forward to delivering activity that tells a fresh and compelling story – ultimately encouraging Australians to experience the North Island.”

The campaign will once again target potential travellers in New South Wales, Victoria and Queensland with a focus on the main metropolitan areas of Sydney, Melbourne and Brisbane as the largest source markets of Australian visitors to New Zealand. Australia is New Zealand’s largest international visitor market with 1,239,808 visitors in the year ending July 2014.


Contact Georgina Maguire,

Communications Advisor,

Tourism New Zealand

georgina.maguire@tnz.govt.nz; phone +64 21 478 659

Manifesto highlights value of tourism

Saturday, August 30th, 2014

The 2014 Tourism Election Manifesto was launched by TIA in Nelson this week. The Manifesto highlights priority actions for the incoming Government to support the industry’s goal of contributing $41 billion a year to the economy by 2025.

The six priorities for the new Government are:

• Support Tourism 2025 goals
• Recognise and promote tourism
• Improve infrastructure
• Enable sustainable tourism
• Make travel easier
• Get the workforce right

A copy of the summary Manifesto has been sent to around 200 candidates in the upcoming election and to all TIA primary members. Read the details on the manifesto website.

Regional employment Atlas

The Manifesto includes a Tourism Employment Atlas and Tourism Spending Map that show tourism’s contribution to each region of New Zealand. This new regional insight will be incredibly useful in helping show local candidates and decision makers the value of the tourism economy and the strong voting bloc employed in tourism.

The Manifesto website includes the methodology behind the Employment Atlas and Spend Map, which were developed in partnership with Statistics New Zealand and Lincoln University. Prioritising insight to drive and track progress is one of the five Tourism 2025 themes.

Lobbying tools for members

The Manifesto website includes communication tools to help you lobby your local Parliamentary candidates and Member of Parliament, to highlight to them the importance of tourism in creating jobs and economic value, why their support is critical to tourism growth, and our priorities for action by the incoming Government.

Source: TIA Newsletter 29 August 2014


Top tour operators recognised by industry

Thursday, August 28th, 2014

Two of New Zealand’s top operators have been recognised as the best in the business by their industry peers at an awards dinner held at the Claudelands Event Centre in Hamilton at the annual Tourism Conference.

Pacific Destinationz was named as the Inbound Tour Operator of the Year, while local Waikato operator Hobbiton Movie Set Tours received the Operator of the Year Award 2014. Inbound tour operators nominate allied supplier members and allied members nominate inbound tour operators. The applicants are judged on their innovation, marketing, business operation, communications, accessibility and industry relationships. The Board then assesses those nominated based on a points system to choose three finalists and it goes back out to the respective member groups to vote for the winners.

Pacific Destinationz – “Inbound Tour Operator of the Year” 2014

For the third year running, allied members of the Tourism Export Council have voted Pacific Destinationz their number one inbound tour operator. In recognition of being a third time winner, Pacific Destinationz was also presented with a “Distinction Triple Winner Award”. The team at Pacific Destinationz are truly honoured and humble in accepting the awards. Managing Director Mark Badland says “to be awarded the prestigious Inbound Tour Operator of the Year in 2012, 2103 and now 2014 is not only an overwhelming experience, but one that inspires us to continue to strive for excellence, and continues to motivate in an industry that we are passionate for. With a stable committed team with multiple language skills, the company fully realises this award is true recognition of the outstanding work of the PDNZ family”.

Pacific Destinationz Limited is a wholly New Zealand owned company operating as a wholesale inbound tour company in New Zealand and Fiji. Pacific Destinationz continues to offer a full range of product to developing markets such as Southern Europe and South America and following recent acquisitions is fast establishing themselves in other traditional markets. They constantly review and improve their approach to technology and are committed to maintaining their position at the forefront of an ever-evolving global travel industry.

Hobbiton Movie Set Tours – “Tour Operator of the Year” 2014

Hobbiton Movie Set Tours was absolutely stoked to be nominated for a second year in the Operator of Year category. They are humbled and believe their nominator best summed up the reason for their nomination.

“Hobbiton embodies what TECNZ wants in an Operator of the Year! For inbound members they work well with wholesale, travel offshore to market and continually improve, invest and upgrade their product. Hobbiton is a world class product who understands and appreciates how distribution works”.

Hobbiton Movie Set Tours based in Matamata Waikato, is a family owned sheep and beef farm which has grown into a major tourist icon business, operating since the Lord of the Rings Trilogy released in 1999. The set was rebuilt in 2011 for The Hobbit films and continues to grow visitor numbers year on end.

Owner Russell Alexander says “thank you to our inbound partners and TECNZ for recognising Hobbiton as the Operator of the Year. Our main focus has been working with trade and the one item I love paying is commission – we value our relationships with those who can promote and sell us offshore and look forward to working together in which should be a very exciting year!”


Tourism Export Council of New Zealand Background:

The Tourism Export Council of New Zealand is a trade association that has represented the interest of inbound tourism since 1971. Formerly known as ITOC (Inbound Tour Operators Council) the organisation rebranded in 2012 to assist mainstream New Zealand and government agencies to understand that tourism is a key export industry. It represents 250 key tour operators and suppliers throughout the country who package, distribute and market New Zealand tourism products and services internationally.


For more information, please contact:
Lesley Immink
Chief Executive – Tourism Export Council
Phone: 04 495 0810
Mob: 027 6644 836