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Getting Ready for China – Workshop

Thursday, April 17th, 2014

Tourism New Zealand will be hosting a ‘Getting Ready for China’ workshop in Hamilton City on Thursday 3rd July 2014.

This is an interactive workshop on how to provide the best service to Chinese visitors, run by Amy Adams from Occam consulting.

Tourism New Zealand will also provide an overview of the China market and how to use the recently launched China Toolkit website – www.chinatoolkit.co.nz.

A registration fee of $50+GST per person applies to non-Qualmark accredited businesses. Qualmark accredited businesses can register one attendance at no cost.

Attendance at the ‘Getting Ready for China’ workshop is limited to a maximum of 25 persons per workshop, so early registration is recommended

Click here to register and for more details.

Event Details

Date: Thursday 3 July 2014 – 1pm – 5pm
Locations: Claudelands Conference & Exhibition Centre (Oakley Room)

TNZ’s webinars now online

Monday, April 7th, 2014

TNZ’s recent webinars are now available to listen to on the corporate website.

Webinar: Using Special Interests to drive travel

Webinar: Full steam ahead in emerging markets

Webinar: Attracting more International Business Events

Second funding round opens for Tourism Growth Partnership

Tuesday, April 1st, 2014

The Tourism Growth Partnership (TGP) is a government funding initiative aimed at boosting innovation and lifting productivity in the tourism sector. Overcoming barriers to sector growth and generating greater commercial returns from international visitors are key objectives of the initiative.

The second round of $8 mil TGP fund is now open for Business ideas focussed on boosting innovation and productivity within the tourism sector.

The applicants who successful made it through to the business planning stage from round one, range from small niche players to large well established organisations, and come from a wide regional spread. Successful applications who will receive TGP investment from round one will be announced soon.

Looking ahead at round two the Independent Panel of experts, who review all applications, ask that proposals are developed to bring more visitors to New Zealand and encourage visitors to spend more while they are here.

The Panel is particularly looking for projects that can;

• Capitalise on collaborative approaches; a well-connected industry can make a much larger impact internationally. Collaboration also ensures applicants have the best package of skills and knowledge.

• Create compelling reasons for overseas visitors to travel to New Zealand.

• Align with key industry stakeholders such as Regional Tourism Organisations, Tourism New Zealand and the Tourism Industry Association.

• Be realistic about the likely costs of their projects to get traction in the international market.

• Provide researched demand for their product and a strong business case that meets the criteria of the fund.

Often the Panel will decline projects that might be new for a particular organisation, but are not new for the industry as a whole, a project that is already underway or is a ‘business as usual’ activity.

Eligible co-investors may be individual businesses, or consortia of businesses and other participants. Investment and collaborative input will also be accepted from industry associations, regional tourism organisations, iwi and hapu.

More information is available on the Ministry of Business Innovation & Employment website, or contact the TGP Secretariat tgp@mbie.govt.nz who can discuss criteria with you.

Applications for the second round must be submitted to by 31 May 2014.


Tourism aims to earn $41 billion in 2025

Monday, March 24th, 2014

New Zealand’s tourism industry is today unveiling its goal to contribute $41 billion a year to the economy by 2025, up from $24 billion now.

Released today, Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi is a framework to unite New Zealand’s large and diverse tourism industry and ignite strong, aspirational economic growth. It is an industry commitment to growing value by working together, for the long-term benefit of New Zealand tourism and the wider economy.

Aligning for growth

“Tourism 2025 is the industry aligning for growth. We can see the world has changed. We are excited by the new opportunities, but we understand that as more and more countries enter the race for the global tourism dollar, we will succeed only if we improve the competitiveness of New Zealand tourism,” TIA Chief Executive Martin Snedden says.

“Our aspiration is for annual tourism revenues to be $41 billion by 2025. To achieve that, we must grow international tourism at a rate of 6% year on year and domestic tourism at a rate of 4% year on year. The focus is value, rather than visitor numbers. We will grow volume, but we will grow value faster.”

Tourism 2025 is not a detailed strategic plan but a shared vision and commitment to growing value by working together for the long-term benefit of New Zealand tourism and the wider economy, Mr Snedden says.

“While there will be a range of collective actions, the stronger emphasis will be on recognising and valuing initiatives which individual or small clusters of operators are taking that are fully aligned with the strategic thrust of the Tourism 2025 framework and which are helping bring the framework to life.”

Development of the framework has been led by TIA with strong support from industry and public sector leaders.

Tourism 2025 themes

It is built around five themes:

• Grow sustainable air connectivity – around 99% of international visitors arrive by air so we cannot grow without it.
• Targeting for value – as the global landscape changes and our visitor mix evolves, we need to identify and pursue the opportunities that will deliver the greatest economic benefit.
• Visitor experience – our changing visitor mix brings changing visitor expectations. By continuously striving to improve our visitors’ experience, we will see visitors staying longer, travelling more widely and spending more.
• Productivity – by improving tourism productivity, we will improve returns from existing investments and attract new capital investment.
• Insight – good insight is critical to drive strategic and operational decision-making for tourism businesses.

“This approach gives licence to the whole industry, big and small, urban and remote, to understand and value the link between the direction the industry is heading in at a high level and what they are doing within their own businesses.”

For more information on Tourism 2025, including extensive background insight, go to www.tourism2025.org.nz


Convention Activity Survey December 2013

Monday, March 24th, 2014

The Latest Convention Activity Survey Results for the year end December 2013:

The Hamilton & Waikato region ranks 3rd highest in the country for market share of delegate days, for all business event activity, at 10% according to Convention Activity Survey statistics for the Year Ending December 2013. This is a 1% rise in share of delegate days year on year

For full results click here

Regional Tourism Indicators February 2014

Sunday, March 23rd, 2014

The latest Regional Tourism Indicators for February 14

The latest Regional Tourism Indicators for February 14 show international expenditure in the region sits at an index of 157, an increase of 28 points on February 2013 and higher than the national average of 144.

Domestic expenditure in the region sits at an index of 86, an decrease of 7 points on February 2013 and lower than the national average of 103.

Read More

Commercial Accommodation Monitor January 2014

Sunday, March 23rd, 2014

The latest Commercial Accommodation Monitor (CAM) Figures for January 2014:

The Hamilton & Waikato region saw a increase in guest nights of 1.9% for the month of January 2014 compared to January 2013. International guest nights fell 7.8% and domestic guest nights rose 5.2%.

For the year ended January 2014 guest nights rose by 3.0%. International guest nights rose 11.2% and domestic guest rose 0.8%.

National figures saw in increase of 6.1% month on month with international guest nights increasing 7.8% and domestic guest night increasing 5.2%

For more information click here.

‘100% Middle-earth’ drives visitor arrival growth

Friday, March 21st, 2014

The tourism sector’s period of strong growth is continuing with total international arrivals for the first two months of 2014 up by 9.5 per cent on the same period last year.

For the year ended February 2014 arrivals were 2.77 million, a new 12 month record and a 7.3 per cent increase.

Statistic New Zealand’s International Travel and Migration figures released today showed holiday arrivals were up by 10.6 per cent in the past year.

2014 has seen continued strong performance from key target markets. Holiday arrivals in January/February were up from all five of our largest markets: Australia up 12.1 per cent; China up 15.9 per cent; USA up 5.8 per cent; UK up 7.8 per cent; and Germany up 26.2 per cent.

While there have been a range of influences, the latest data from the International Visitor Survey (conducted by the Ministry of Business, Innovation and Employment) shows that the popularity of The Hobbit trilogy and the link with New Zealand as Middle-earth is a key factor in growing the value of international visitors to New Zealand.

“The latest survey data now available from Oct-Dec 2013 shows that 14 per cent of holiday travellers to New Zealand state The Hobbit trilogy was a factor in deciding to choose New Zealand as a destination,” said Kevin Bowler, CE Tourism New Zealand.

“It is clear our 100% Pure New Zealand, 100% Middle-earth campaign is delivering significant value – and has been a success from every angle.”

At a country level it is holiday travellers from Germany (21 per cent); the USA (19 per cent); China (17 per cent) and the UK (12 per cent) who were most motivated by the Middle-earth connection.

“So arrivals are up, and one in seven holidaymakers is telling us that The Hobbit was part of their decision to come here.

“When you consider the time lapse that there can be between deciding to take a holiday and completing your trip, particularly for long-haul markets, we can expect the Hobbit influence to continue for some considerable time”.

Kevin says the 100% Middle-earth, 100% Pure New Zealand campaign will continue to feature in the organisation’s business activities throughout 2014 and 2015.


Contact Leah McNeil, Senior Communications Advisor, Tourism New Zealand
leah.mcneil@tnz.govt.nz; phone +64 21 843 896

Visitor arrivals break February record

Friday, March 21st, 2014

Visitor arrivals to New Zealand in February 2014 were the highest ever for a February month, Statistics New Zealand said today. The number of visitors in February (301,200) was up 7 percent from last year.

“Visitor arrivals reached a new February record in 2014, driven by arrivals from Australia,” population statistics manager Andrea Blackburn said. “Compared with February 2013, fewer visitors arrived from China and Hong Kong, due to the earlier timing of Chinese New Year. However, an increase in visitors from Australia more than made up for the decrease in visitors from Asia.”

There were also more visitors from the United States and Germany in February 2014, compared with last year. In the February 2014 year, visitor arrivals reached 2.77 million, up 7 percent from the February 2013 year.

New Zealand residents departed on 116,900 overseas trips in February 2014, up 6 percent from February 2013 and a record for a February month. Over the year, New Zealand residents took 2.21 million trips, up 2 percent from the previous year. The most common destinations were Australia (1.03 million), the United States (145,300), Fiji (114,100), and the United Kingdom (96,100).

Highest annual net gain of migrants in over 10 years

New Zealand had a seasonally adjusted net gain (more arrivals than departures) of 3,500 migrants in February 2014 – the highest gain in over 10 years (since 3,500 in April 2003). Net migration has been positive and mostly increasing since September 2012. The increase was mainly due to fewer New Zealand citizens leaving for Australia, as well as more non-New Zealand citizens arriving.

In the February 2014 year, migrant arrivals numbered 96,900, and migrant departures numbered 67,800, resulting in a net gain of 29,000 migrants. This compares with a net migration gain of 1,200 in the February 2013 year.

In the latest year, New Zealand had a net loss of 15,000 migrants to Australia, well down from 36,700 a year earlier. Net gains were recorded from most other countries, led by China (6,100), India, and the United Kingdom (each 5,800).


New Special Interest tourism research released on walking and hiking

Wednesday, March 19th, 2014

New Zealand has seen over a million visitors participate in a walking and hiking holiday since 2009, with one in four holiday visitors participating in either activity during their visit, according to the latest research released by Tourism New Zealand.

Tourism New Zealand’s insights into the walking and hiking sector reinforce the popularity of this Special Interest focus area, showing that each year an average of 254,000 international visitors participated in a walking or hiking activity during the five year period of 2009-2013.

Walking and Hiking is a priority Special Interest area and TNZ is committed to attracting more international tourists to New Zealand to participate in walking and hiking-based holidays because these visitors stay longer and spend significantly more than a typical visitor during their trip to New Zealand – $3,600 compared to the average spend of $2,800.

Western markets dominate participation rates in walking and hiking tourism, with most walking and hiking tourists to New Zealand coming from Australia, USA, UK, Germany, Japan and the Netherlands.

The report also includes trends and characteristics of these tourists, providing an overview of tourists that visit New Zealand to participate in walking and hiking activities.

Walking and Hiking visitors are defined as international visitors, aged 15 years and over, who participate in some form of walking or hiking activity (over and above a half hour bushwalk) at least once while travelling in New Zealand.

Key insights from the report include:

■There is a significant high value segment in the walking and hiking sector with over 20 per cent of international tourists saying they spend over $5,000 on their visit to New Zealand.
■ The most popular places to walk or hike are in the South Island and the top region to visit for this activity is Mackenzie, which features a variety of tracks around Lakes Tekapo, Pukaki, Ohau and Benmore as well as Omarama, Twizel, Kurow, Aoraki Mt Cook National Park and Lindis Pass.
■ The top five National Parks for walking or hiking are Fiordland, Mt Cook/Aoraki, Lake Wanaka/Mt Aspiring, Westland Tai Poutini and Tongariro.
■ International walking and hiking tourists are predominantly independent travellers who travel without children or dependants.
■ Highlighting a youthful demographic, with approximately 49 per cent of visitors aged between 15-34, the report also reveals a significant older demographic, with 32 per cent of visitors aged between 45-65 plus.
■ These visitors show a strong preference for sporting and wildlife related activities, and additional popular activities often include cycling, climbing, canoeing, sky-diving, whale watching and horse trekking.

TNZ’s other priority Special Interest areas include Cycling and Mountain Biking, Fly-fishing Golf, and Ski.

You can read the full report here.