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Regional Tourism Indicators – Dec 2014

Monday, February 16th, 2015

The latest Regional Tourism Indicators for December 14:

The latest Regional Tourism for December 14 show international expenditure in the region sits at an index of 194, an increase of 31 points on December 2013 and higher than the national average of 152.

Domestic expenditure in the region for December 14 sits at an index of 121, an increase of 2 points on December 2013 and lower than the national average of 136.

Read More

The regional tourism indicators (RTI) measure the change in level of expenditure of both international and domestic travellers in New Zealand by region.

The data is based on electronic card transactions.

Commercial Accommodation Monitor Dec 14

Monday, February 16th, 2015

The latest Commercial Accommodation Monitor (CAM) Figures for December 2015:

The Hamilton & Waikato region saw an increase in guest nights of 7.0% for the month of December 2014 compared to December 2013. International guest nights rose 8.3% and domestic guest nights rose 6.5%.

For the year ended December 2014 guest nights rose by 5.8%. International guest nights rose 2.2% and domestic guest nights rose 7.0%.

National figures saw an increase of 7.1% month on month with international guest nights increasing 9.5% and domestic guest nights increasing 5.4%.

For more information click here.

ICC Cricket World Cup 2015 – How to get involved

Tuesday, February 3rd, 2015


During February and March 2015 New Zealand and Australia will host the ICC Cricket World Cup 2015. Comprising of 14 teams and 400 players and officials, the tournament will be played in 14 cities including Hamilton. With a global broadcast reach of 2.2 billion people across 200 countries, the profile Hamilton and the wider region will receive will be considerable.

Hamilton & Waikato Tourism is part of a Hamilton City Council-led regional coordination group – working with the ICC Cricket World Cup 2015 Local Organising Committee (LOC), New Zealand Trade & Enterprise, Waikato Chamber of Commerce and Hamilton Central Business Association to ensure Hamilton and the wider region are represented through local, national and global marketing activities and promotions.

Hamilton’s Seddon Park will be the venue for three matches during the ICC Cricket World Cup 2015, with each match beginning at 2pm.

  • Sunday 15 February, South Africa v Zimbabwe
  • Tuesday 10March, India v Ireland
  • Friday 13 March, Bangladesh v New Zealand

Family Fun Zone and Fan Trail
A Family Fun Zone and Fan Trail will operate on each Hamilton match day

  • Family Fun Zone, 10am – 2pm, Garden Place
    A Family Fun Zone in Garden Place will provide pre-match entertainment and activities for all ages to enjoy. Come down and experience colour, culture and celebrations. Face painting, street performers, cultural performances, cricket activities, giveaways and more.
  • Fan Trail, 12noon – 2pm, from Garden Place to Seddon Park
    The Fan Trail is a specific pedestrian route for fans attending the Hamilton matches, designed to direct, engage, energise and entertain supporters prior to the match, and get them safely to Seddon Park. This involves a walking route from the Family Fun Zone at Garden Place through to Seddon Park with interactive experiences, street theatre performances and live music along the way.

As a city and region we pride ourselves on being exceptional hosts. Building on success achieved in this regard during Rugby World Cup 2011 we look forward to welcoming all teams, officials, media, travel trade and all local, national and international match goers.

While teams and media will be visiting the city for the various games their time outside of matches and training will be limited. However Hamilton City Council and HWT have provided options to the LOC for each visiting team in terms of potential community engagement and visitor activities. HWT is also closely involved with Tourism New Zealand, and has been providing content, managing requests from broadcasters, providing visitor information and hosting media and trade groups in the lead up to the tournament.


  • Keep up-to-date with the latest information
  • City Dressing

    • From 1 February Hamilton will be dressed in preparation for the tournament and visitors
    • Take part by dressing your place of business
    • Pick up city maps from Hamilton i-SITE
    • Purchase tournament bunting – www.flagmakers.co.nz
    • Be aware of Major Events Management Act (MEMA) regulations. MEMA will be in force during ICC Cricket World Cup 2015 – this restricts promotions operators can do so please ensure you read the following to avoid breaking the law. Please contact Hamilton & Waikato Tourism if you have any questions. www.med.govt.nz
  • Get along to the Hamilton matches and be part of the tournament action
  • Screen the matches in your place of business

    •  Anyone with a commercial Sky TV feed is able to screen the tournament but please be mindful of the MEMA regulations in your promotions. There are examples of what you can and cannot say. Please contact Hamilton & Waikato Tourism if you have any questions.
  • Offer deals and discounts

    • Let us know if you have any deals, discounts or value add offers during the tournament period and we can profile them through our website. Again, please be mindful of the MEMA regulations in any promotions and contact Hamilton & Waikato Tourism if you have any questions.

Throughout the tournament period Hamilton has a range of cricket-related activities and events for locals and visitors alike to enjoy.

  • The Perfect Pitch Cricket Exhibition (6 February to 29 March, Waikato Museum)
    A unique exhibition celebrating New Zealand’s favourite summer sport in the Waikato. This exhibition showcases stories and mementos of Hamilton and Waikato cricketing pioneers, dating back to the late 1800s. It includes stories of the early international matches and interactive fun for the whole family.
  • On Safari Weekend (Friday 13 February – 15 February, Hamilton)
    Come “On Safari” to Hamilton as we celebrate two African nations facing off in Hamilton’s first match of the ICC Cricket World Cup 2015. During this weekend there will be key African-themed activities to enjoy. Visit hamiltonwaikato.com/cricketworldcup2015 for more details

    • Soweto Gospel Choir Concert (Friday 13 February, Hamilton Gardens)
      South Africa’s Grammy Award-winning Soweto Gospel Choir will perform as the opening of the Hamilton Gardens Arts Festival. Tickets available through hgaf.co.nz
    • Hamilton Zoo (Saturday 14 February, Hamilton Zoo)
      All ICC Cricket World Cup 2015 ticket holders will receive 50 per cent off their entry to the Hamilton Zoo from 9–22 February. On Saturday 14 February there will be activities in the Zoo’s Savannah area including extra keeper talks, a Zimbabwe performance and more. See hamiltonzoo.co.nz for details.
    • Zimbabwe Team Celebration (10.30am, Saturday 14 February, Te Parapara, Hamilton Gardens)
      One of the two team celebrations allocated to Hamilton, join us in welcoming the Zimbabwe team to the Waikato.
  • Ethnic Cricket Festival (Sunday 8 March, Hamilton)
    An Ethnic Cricket Festival will be held in Hamilton on Sunday 8 March 2015. Several games will take place at once, and the event will include food vendors and live music on site celebrating Hamilton’s ethnic diversity.
  • Cultural Celebration (9.30am – 11.30am, Monday 9 March, Garden Place)
    Garden Place will come alive with traditional cultural performances and music. Our second team celebration, to welcome Ireland to the city, will form part of this event from 10.00am.
  • Mini World Cup (Thursday 12 March, Hamilton)
    Hamilton and Northern Districts Cricket will host a Mini World Cup Tournament on Thursday 12 in the lead up to Hamilton’s last match. Primary school teams from around the region will represent countries playing in the ICC Cricket World Cup 2015 and battle it out for the Champions title.

For more information about these and other cricket-related activities happening in the city visit www.hamiltonwaikato.com/cricketworldcup2015.

Download a copy of this information here.

Visitor arrivals hit new high in 2014

Monday, February 2nd, 2015

International visitor arrivals for December have rounded out an impressive year of growth with total arrivals for 2014 up 5.1 per cent.

December saw over 400,000 arrivals, marking the highest number of visitors ever recorded for any month, pushing total arrivals total arrivals to over 2.8 million.

The data, released today by Statistics New Zealand, reveals that total holiday arrivals for the year ending December are up 6.9 per cent topping off a great year for the tourism industry.

Tourism New Zealand (TNZ) Chief Executive Kevin Bowler says, “It has been a stellar year of growth which we expect to see continue into 2015.”

Overall growth has been supported by strong holiday arrivals from Western markets with holiday arrivals from Germany and the US up 18.8 per cent and 11.6 per cent respectively.

“These figures are outstanding for the industry as both Germany and the US are long-staying, high-value visitors. We know that these results are strongly linked to our efforts in promoting New Zealand as the real Middle-earth.”

Holiday results are also strong out of the Asian markets of Singapore (up 9.9 per cent), Japan (up 6.7 per cent), Korea (up 9.9 per cent) and China (up 15.2 per cent).

“The year has seen a significant shift in the China market, with holiday stay days having increased by 29.9 per cent for the same period,” says Kevin.

“These are great indicators of a shift towards higher quality and higher value Chinese travellers as we approach the Chinese New Year in February – a peak travel period for the market.

“We can see that the industry is reaching capacity and over this peak period, the ‘no vacancy’ sign-is out. As far as problems go, it’s a positive one to have.

Tourism New Zealand’s priority emerging markets are performing well with total arrivals from India up an impressive 20.7 per cent, Brazil up 15.2 per cent and Indonesia up 11.6 per cent year-on-year.

“The new year brings with it a number of key opportunities to further leverage New Zealand on the international scale,” says Kevin.

The 2015 International Cricket World Cup which kicks off in two weeks will see New Zealand broadcast live to a global audience of a billion people.

“Tourism New Zealand is working to leverage this exposure of New Zealand in our key markets of the UK, Australia and the emerging market of India.”


Contact Georgina Maguire, Communications Advisor, Tourism New Zealand
georgina.maguire@tnz.govt.nz; phone +64 21 478 659

2014 visitor arrivals add to $41b goal

Saturday, January 31st, 2015

New official figures show New Zealand’s tourism industry is making good progress towards its 2025 goal of contributing $41 billion a year to the economy, according to the Tourism Industry Association New Zealand (TIA).

International visitor arrival data released by Statistics New Zealand today shows 2014 was a record year, with arrivals up 5% to 2.86 million.

This outperformed the government forecast of 2.805 million arrivals for the year and continues the growth trend set in 2013 when international arrivals increased 6%.

“It’s great to see so much of the growth coming from holidaymakers, where arrivals grew by 6.9%, while people visiting family and friends grew 3.5%,” TIA Chief Executive Chris Roberts says.

“On average holidaymakers spend almost $3700[1] each during their visit, so the growth in the holiday market means the additional 87,800 holidaymakers New Zealand attracted in 2014 added about $325 million to our economy.”

All of New Zealand’s most valuable visitor markets showed growth in 2014. Arrivals from our biggest market, Australia, grew 2.4%, while China was up 15.7%, USA 9.5%, UK 1.5% and Germany 13%.

New Zealand is also doing well in attracting visitors from some of the key emerging markets, in particular India, with visitor arrivals up 20.7%.

Mr Roberts says that under the Tourism 2025 growth framework, the tourism industry is focused on growing value faster than volume.

“The international arrival numbers in themselves are great news, but we have to remain focused on targeting value if we are to achieve the industry’s ambitious growth targets. In that regard, the recent strengthening of the US dollar should encourage a higher spend by many of our international visitors.”

The growth in arrivals seen in 2013 and 2014 is continuing into 2015, with January being very strong around the country and demand set to continue through February and March.

“We’re expecting a record Chinese New Year in addition to Cricket World Cup, as the tourism industry continues to strongly grow its contribution to our economy,” Mr Roberts says.

Commercial Accommodation Monitor Nov 14

Sunday, January 25th, 2015

The latest Commercial Accommodation Monitor (CAM) Figures for November 2014:

The Hamilton & Waikato region saw an increase in guest nights of 4.9% for the month of November 2014 compared to November 2013. International guest nights rose 10.0% and domestic guest nights rose 3.2%.

For the year ended November 2014 guest nights rose by 5.9%. International guest nights rose 2.0% and domestic guest nights rose 7.1%.

National figures saw an increase of 5.9% month on month with international guest nights increasing 8.5% and domestic guest nights increasing 3.9%.

For more information click here.

New website to support visiting drivers

Sunday, January 25th, 2015

A new website designed to give visitors the information they need to enjoy a safe driving holiday in New Zealand is being launched today.

DriveSafe.org.nz provides basic information about New Zealand road rules and etiquette, along with links to more details about everything that drivers unfamiliar with our roads need to know. It offers valuable guidance to visiting drivers at three key stages of their trip – before they arrive, when they pick up their rental vehicle and during their journey around New Zealand.

“New Zealand driving holidays are popular with people from all across the globe and are a great way to explore and enjoy all that our country has to offer. But our roads and driving conditions can be quite different from what our visitors are used to at home,” Tourism Industry Association New Zealand (TIA) Chief Executive Chris Roberts says.

TIA has led development of the website, with support from the New Zealand Transport Agency, Rental Vehicle Association (RVA) and major rental vehicle operators. It is an initiative under the Visiting Drivers Signature Project, which is part of the government’s Safer Journeys Action Plan 2013-15.

“Nationally, visiting drivers are involved in only a small proportion of crashes, but we want to do all we can to keep them safe and ensure they remember their trip for the right reasons,” Mr Roberts says.

DriveSafe.org.nz tips include encouraging drivers not to get behind the wheel until they have rested after their long flight, and highlighting the fact that driving in New Zealand can often take longer than expected due to our narrow and winding roads. There are also links to the New Zealand Road Code and suggested itineraries. It has been translated into Mandarin and German. Translations into more languages are planned.

All operators and organisations that come into contact with visiting drivers, such as travel wholesalers, visitor information centres and accommodation providers will be encouraged to inform their guests about the website. The URL will also be added to the steering wheel tags carrying simple road safety tips that are being placed in rental vehicles around the country.

RVA Chief Executive Barry Kidd says in conjunction with TIA over 110 rental operators will be contacted over the next few weeks, to promote the website, discuss other visiting driver safety initiatives such as a regional network where rental vehicle operators inform each other when clients have contracts cancelled because of unsafe driving.

Visiting Drivers Signature Project Chairperson Jim Harland says the DriveSafe website is a valuable initiative that will help improve New Zealand road safety.

“The safety of visiting drivers is paramount. We are aiming to deliver visiting drivers with relevant and accurate safety information at the right time, in the right way. The result will be safer roads and a better holiday experience for visitors.”

DriveSafe.org.nz complements a toolkit of messages and information that rental vehicle operators and accommodation providers can use to help educate their international guests about safe driving. The toolkits were released in 2014 and are available on TIA’s website.

Mr Roberts says the tourism industry’s Tourism 2025 growth framework stresses the importance of lowering barriers to travel and improving the quality of the visitor experience.


TIA is involved in the Visiting Drivers Signature Project which is focusing on ways to improve road safety for visiting drivers and New Zealanders. Its scope is broad, with potential actions ranging from providing accurate travel time information, to introducing safer speeds on high risk visitor routes. Led by the New Zealand Transport Agency, the project participants include representatives from the tourism and rental vehicle sectors, police, local government and central government.

The Visiting Drivers Signature Project is a key deliverable under the government’s Safer Journeys Action Plan 2013-15. For more information, go to www.saferjourneys.govt.nz

For further information, please contact:

Ann-Marie Johnson
Communications Manager
Tourism Industry Association New Zealand
DDI: 04 496 5001
Mobile: 027 600 4565
Email: ann-marie.johnson@tianz.org.nz

Key Facts

  • Tourism in New Zealand is a $65.1 million per day industry. Tourism delivers $28.3 million in foreign exchange to the New Zealand economy each day of the year. Domestic tourism contributes another $36.8 million in economic activity every day
  • Tourism is one of New Zealand’s biggest export industries, earning $10.3 billion or 15.3% of New Zealand’s foreign exchange earnings (year ended March 2014)
  • Tourism directly and indirectly supports 8.3% of total employment in New Zealand or 166,800 full-time equivalent jobs
  • The Tourism 2025 growth framework has a goal of almost doubling total tourism revenue to $41 billion a year by 2025.

Visit www.tianz.org.nz for more information.


Cricket World Cup marketing rules

Saturday, January 17th, 2015

Both the Cricket World Cup and the FIFA U-20 World Cup 2015 have been given “major event” status under the Major Events Management Act 2007 (MEMA), which means there are strict restrictions around the way businesses can market these events.

Find out more.

For next month’s Cricket World Cup, neither tournament nor ICC logos can be used on your website unless permission has been granted by the ICC. Certain words cannot be used on your website, e.g. Cricket World Cup, CWC, CWC 2015. A full list of these can be found in the Major Events Management (Cricket World Cup 2015) Order 2013, in Schedule 2. As an example, unless permission has been granted by the ICC, references to matches on your websites can only appear as: 20 February, New Zealand vs England, Cricket, Wellington Regional Stadium. To discuss, email Nick Hansen at Cricket World Cup 2015.

Source: TIA Newsletter


Commercial Boating Operations on the Waikato River

Thursday, January 15th, 2015

Are you considering setting up a commercial boating operation on the Waikato River?

If so, please contact Waikato Regional Council’s Maritime Services section to discuss navigation safety requirements associated with commercial use of the river. Additionally, a resource consent may be required should you wish to construct any structures on the river bed or discharge water into the river.

Please call Waikato Regional Council’s Resource Use Freephone 0800 800 402 to discuss your proposal.

For more information on resource consent please click here

Regional Tourism Indicators – Nov 2014

Thursday, January 8th, 2015

The latest Regional Tourism Indicators for November 14:

The latest Regional Tourism for November 14 show international expenditure in the region sits at an index of 139, an increase of 29  points on November 2013 and higher than the national average of 113.

Domestic expenditure in the region for November 14 sits at an index of 105 which is unchanged on November 2013 and lower than the national average of 114.

Read More

The regional tourism indicators (RTI) measure the change in level of expenditure of both international and domestic travellers in New Zealand by region.

The data is based on electronic card transactions.