Cricket World Cup marketing rules

Both the Cricket World Cup and the FIFA U-20 World Cup 2015 have been given “major event” status under the Major Events Management Act 2007 (MEMA), which means there are strict restrictions around the way businesses can market these events.

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For next month’s Cricket World Cup, neither tournament nor ICC logos can be used on your website unless permission has been granted by the ICC. Certain words cannot be used on your website, e.g. Cricket World Cup, CWC, CWC 2015. A full list of these can be found in the Major Events Management (Cricket World Cup 2015) Order 2013, in Schedule 2. As an example, unless permission has been granted by the ICC, references to matches on your websites can only appear as: 20 February, New Zealand vs England, Cricket, Wellington Regional Stadium. To discuss, email Nick Hansen at Cricket World Cup 2015.

Source: TIA Newsletter