New research shows tourism in a hearty state

New Zealand’s tourism industry is in a strong position to take advantage of growth opportunities, according to the State of the Tourism Industry 2014, released by TIA and Lincoln University.

Key findings include:

• While most tourism expenditure occurs in the gateway cities like Auckland and Christchurch, the impact of expenditure is more marked in more sparsely populated regions
• Australians are spending less time here, supporting the hypothesis they now consider New Zealand a domestic destination which they may visit multiple times
• Airline passenger capacity (seats) increased by 6.3% from 2013 to reach 7.8 million seats in 2014

Tourism 2025 highlights the importance of good insight to ensure we are responsive to a fast-changing world, says TIA CEO Chris Roberts.

Download the full report or click here to see infographic highlights.