“Driving around site, exhibitor site set up is exciting,” says NZ National Fieldays Society™ (NZNFS) CEO, Peter Nation.
“There’s a real atmosphere of opportunity out there, with the majority of exhibitors upscaling their exhibits this year. Investment in sites is huge, with a lot going into brand, site layout and information.
“Mystery Creek’s buzzing two weeks out from Fieldays 2016.”
With this year’s feature theme being Collaborate in Accelerate Innovation, the NZNFS is looking forward to everyone coming together to celebrate New Zealand’s culture of working together in the rural sector.
“By bringing all facets of the agricultural industry together in one place over four days, Fieldays is the platform on which everyone can meet and foster collaborative relationships,” says Nation.
“Fieldays prides itself on our dedication to innovation and celebrates what this means to our industry, our country, our many innovative exhibitors, and the inventors that bring their innovations to our event.”
Fieldays Innovations Centre 2016 is at capacity and is shaping up for another exciting year. Visitors can expect to see a trend in apps and data collection entries as the industry becomes established in the digital world.
Last year 38% of exhibitors released new products at the Fieldays, and this year the innovations centre is already full. This makes for a promising year for exhibitors and visitors, as there will be plenty of exciting new innovations for them to experience. Accelerator is returning this year, and is a great opportunity for companies that have exhibited before to continue their journey with Fieldays to increase their connectivity with both the domestic and international market place.
Another highlight of Fieldays 2016 is the new Careers and Education Hub, emphasising the importance of education to advance agriculture. The hub will encourage young people who may be interested in a career in the agricultural industry to explore the myriad options available. The interactive space features seminars, discussion panels and debates and is set to be a highlight for 2016.
In 2015 Fieldays contributed $142m to the Waikato region, and $396m to the New Zealand economy. Over a thousand exhibitors showcased their goods and services last year across 1400 sites at Mystery Creek.
“Fieldays is hugely beneficial for the Waikato region, and companies that exhibit here. We’re extremely proud to be an important cog in the wheel of the agri economy.”