21 June 17: Hamilton City Becomes a 'Neat Place'

Hamilton Central Business Association in conjunction with Hamilton & Waikato Tourism and Hamilton City Council, is excited to bring Neat Places to Hamilton.

Neat Places, an independent city guide to New Zealand, has profiled over 50 Hamilton businesses on their website (www.neatplaces.co.nz), smartphone app for Android and iOS and have produced a printed guide to the central city, with more places to be added over the coming year.

The partnership between three key Waikato organisations: Hamilton Central Business Association, Hamilton Waikato Tourism and Hamilton City Council, and Neat Places was formed to showcase Hamilton to the rest of the country, to encourage New Zealand residents to visit this cosmopolitan city and offer them the tools so they can have the best experience possible. A young influencer group, Neat Places were spoilt for choice when looking at the retail, hospitality and entertainment offerings Hamilton has on offer.

"We love Hamilton so it has been a goal of ours for many years to celebrate the 'neat' restaurants, cafes, shops, bars and galleries of this city", says Neat Places' managing director, Marcia Butterfield.

"We are known for selecting businesses based on their uniqueness and customer experience. This is our point of difference in the growing industry of city guides; a business cannot choose to be on Neat Places, instead we make that selection ourselves, ensuring that we produce a truly curated guide to a city."

One of the objectives of the partnership was to give Hamiltonians the opportunity to feel proud of their city. Vanessa Williams, general manager of the Hamilton Central City Business Association says, "As a resident we know the ‘neat places’ Hamilton has to offer and now with a suite of collateral from Neat Places including a printed map, an app, website and social media coverage, people visiting Hamilton will know where they are too!”

Jason Dawson, CEO of Hamilton & Waikato Tourism is excited with the launch of the new Neat Places Guide for Hamilton.

“To be able to showcase some of the best places in Hamilton which are unique and special to us, really offers visitors to the city the chance to ‘live like a local’.

“Hamilton offers a cosmopolitan mix of local and international boutiques, unique retail offerings, an established coffee and craft brewery scene and some of the most awarded regional restaurants in the country.”

“The launch of the Neat Places Guide really adds to the buzz of the city and celebrates the reasons why we truly #lovethetron. It will also provide locals a chance to explore and celebrate some of the best new places in town.”

Hamilton & Waikato has emerged as a key visitor destination over the last few years, achieving the fifth highest regional visitor expenditure in New Zealand bringing in $1.419 billion annually into the local economy.

The Hamilton Neat Places pocket guides are available via the Neat Places website (www.neatplaces.co.nz/pocket-guides) and will be distributed around Hamilton, Christchurch, Wellington and Auckland.