15 July 2016: Waikato Museum exceeds target by 20,000 visitors

Waikato Museum attracted 138,067 visitors in the past year, exceeding its annual target by 20,067 (17 per cent) and attracting 27,865 more visitors than the previous year.

Waikato Museum director Cherie Meecham says this is the second highest visitor number total for the museum in the last 10 years, and the result of a museum-wide drive to increase experience and engagement with the community.

“I believe this achievement is the result of a cohesive drive to better understand, communicate with and engage our visitors through a lively calendar of exhibitions and events, underpinned by great customer experience through everything we do,” she says.

Her Worship the Mayor of Hamilton, Julie Hardaker worked with Museum staff and stakeholders to develop the Waikato Museum Strategic Plan earlier this year. The five-year plan identifies goals and outcomes for Waikato Museum to deliver the best museum experience for visitors, interact more with its community and connect to the Waikato River.

“The Strategic Plan has given Waikato Museum a roadmap, and these results prove we are well on track to deliver the best museum experience we can, and realise the opportunities and potential Waikato Museum has as a leading regional museum and art gallery,” says Mayor Julie Hardaker.

Education numbers are up at Waikato Museum also. In the past 12 months the museum’s educators welcomed 10,193 students compared to 5,547 the previous year.

For more information on Waikato Museum’s exhibitions and events visit waikatomusuem.co.nz.