9 Dec 2016: New Zealand celebrates 15 years of Middle-earth

To celebrate 15 years as the real Middle-earth, Tourism New Zealand has launched a new way to explore the country.

To celebrate 15 years as the real Middle-earth, Tourism New Zealand has launched a new way to explore the country like a Hobbit, Elf, Dwarf or Wizard.

Imagine if you could travel as a Hobbit through the real Middle-earth? Or an Elf? A Dwarf? A Wizard? What journey would you take through New Zealand?

To celebrate 15 years as the real Middle-earth, Tourism New Zealand has come up with a unique way for tourists to explore the country- re-imagining New Zealand experiences through the eyes of Middle-earth’s most loved characters.

‘Middle-earth travel’ engages consumers through a unique quiz designed to discover which character they would be. Consumers are then provided with a character inspired journey throughout New Zealand with an itinerary on Tourism New Zealand’s website newzealand.com.

For Wizards it’s all about magical experiences- stargazing at the Dark Sky Reserve or discovering the underground majesty of the Waitomo Glow Worm Caves. Dwarves are a little more down to earth, and will take a journey that connects to the land and New Zealand’s amazing culture.

Travelling as a Hobbit you’ll have an itinerary packed with great hospitality, enjoying New Zealand’s best food and wine. And an Elf? Well… it’s all about the luxury – spas, wine and sailing.

Director Peter Jackson says that since the release of The Lord of the Rings: The Fellowship of the Ring 15 years ago nothing has changed- New Zealand is and will always be the real Middle-earth.

“New Zealand has such a variety of landscapes from lush green forests, to soaring mountains. The grandeur of these landscapes saw tourists flock to our shores, and made a huge impact on the tourism industry.

New Zealand is the perfect Middle-earth and a real place that visitors can experience for years and years to come.” Jackson said.

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