These one-hour online webinars are an easy way to keep up-to-date with what TNZ is up to. So get in quick and register your attendance.
Japan and Korea - Market Update: Tuesday 17 February, 3.00pm (NZT)
Regional Manager Japan and Korea, Nick Mudge will take a look at the markets of Japan and Korea providing an update on visitor arrivals and market trends as well as upcoming marketing, trade and public relations activity.
Digital performance on mobile and social: Thursday 26 February, 10.00am (NZT)
Come along to this webinar session if your tourism business is active online. In this update Tourism New Zealand's Digital Manager David Brem will look at the changing behaviour of newzealand.com users, including the information needs of consumers across our priority markets and mobile user insights - how does their behaviour differ to desktop? The session will also look at how TNZ is utilising Facebook as a marketing channel looking at the art of great content, the science of post formats and targeting and why TNZ's social strategy has moved from social 'likes' to social advocacy.
Register here. T
NZ's new Visual Library - the one stop shop for all digital assets: Thursday 5 March, 11.00am (NZT)
The new Visual Library has been developed to replace the existing TNZ Image Library. It's a new digital asset management site that will house all the tools we use to promote New Zealand as a visitor destination. Jodi Redden, Tourism New Zealand's Global Brand Manager will run through the features of the Visual Library including improved search functionality and the range of assets and files now available. Jodi will also present image testing research results, revealing TNZ's most popular images. Like the existing Image Library the new single hub will be accessible to TNZ staff, PR, Trade and Industry operators and will be dependent on access rights. So tune in and find out how one password will give you access to the complete range of TNZ's digital assets.