Big jump in February spend

International visitor spending in February 2015 was 14% higher than February 2014.

Most regions showed stronger international spending in February 2015 than in February 2014, with very strong performances in Lake Wanaka, South Canterbury and Ruapehu.

TIA’s Senior Insight Advisor Steve Riley says regions like Ruapehu provide a good example of what the industry is doing differently in terms of addressing seasonality and improving regional dispersal.

Steve says the overall growth trend reinforces the positive last quarter of 2014 when there was a 15% increase in international visitor spending.  Read more.

Source: TIA Newsletter