The campaign significantly raised Tourism New Zealand’s social presence, with a 50 per cent increase in #NZMustDo hashtag usage on Instagram alone and was created to help potential visitors discover the diverse range of things to see and do in New Zealand, as recommended by visitors past and present.
The competition was open to all travellers with a great photo to share of their ‘must do’ New Zealand experience. By simply sharing their captioned photo on Facebook, Instagram or Twitter, tagging the friend they wanted to travel with and including the hashtag #NZMustDo contestants were in to win their favourite holiday experience for two in New Zealand.
With word of mouth being the number one factor in travel decision making, the #NZMustDo again campaign used the recommendations of past travellers to capitalise on the word of mouth and third party endorsement opportunities present when someone shares photos among their social networks.
Read the full press release here