New tourism insights

More visitors holidaying in NZ

There were 2.82 million visitor arrivals for the year to October 2014, up 5% on the previous year, the latest Statistics New Zealand figures show. The biggest increases were from Australia (up 40,300), the US (up 23,600), China (up 14,200), and Germany (up 10,200). Singapore, India, and Japan recorded the next-biggest increases.

The number of overseas visitors arriving on holiday (98,100) to New Zealand increased 14% for the month of October compared with October 2013. The total number of visitor arrivals for October was 210,600, up 8%. More visitors arrived from China, Australia and the United States.

Positive expenditure results

The Regional Tourism Indicators (RTI) for October 2014 show there has been a 3% decline in international visitor spending since 2008. However, international expenditure has continued to climb since December 2013. International spending in October 2014 was higher than in October 2013, indicating a good nationwide performance last month. There has been a 12% increase in domestic spending since 2008. Domestic visitor spend in October 2014 showed a higher spend than in the same month in 2013.

Strong growth in regional spend

The latest Regional Tourism Estimates (RTEs) for the year ending March 2014 show the depth and breadth of both domestic and international visitor spend across the regions. International visitors spent $7.2 billion in New Zealand’s regions (excluding spend on education and air travel), up $600 million from the previous year. Domestic visitors spent an estimated $10.1 billion, up $320 million. International visitor spending in the Matamata-Piako district, the home of Hobbiton, has more than trebled, from $11 million in 2009 to $37 million for the year ending March 2014. Auckland continues to be the dominant destination for both international and domestic visitors, attracting 38% of international spending and 21% of domestic spending.

Source: TIA Newsletter