The finalists span the country from Queenstown to Waitangi and include longestablished operators as well as new businesses. Accommodation providers, activity and transport operators, educators and researchers are among the finalists.
They will compete for awards in two individual categories and eight business categories, says Chris Roberts, Chief Executive of Tourism Industry Aotearoa which runs the annual awards programme.
“It’s really pleasing to see the competition for the New Zealand Tourism Awards is growing stronger every year. New Zealand’s tourism industry is enjoying unprecedented growth,” Mr Roberts says.
“These prestigious awards celebrate the industry’s success and recognise the individuals and businesses doing an outstanding job, generating economic wealth and supporting jobs in communities throughout the country.
“I’d like to congratulate everyone who took the time to enter the Awards, even if they didn’t make it to finalist status. The Awards are a valuable opportunity to benchmark your business against your peers and demonstrate you are striving to be the best.”
The Awards are closely aligned with the industry’s Tourism 2025 growth framework, which aims to grow total annual tourism revenue to $41 billion.