4 Sept 17: Visitor feedback highlights opportunities for industry

Data sourced from international visitors will help the New Zealand tourism industry continue to meet expectations and identify new opportunities, says Tourism New Zealand.

Tourism New Zealand has created an infographic for industry using key information from the International Visitor Survey to March 2017. It contains bite sized info from international visitors that industry can use to continue to deliver a great experience.

“It’s fantastic that the vast majority of new visitor experience data is overwhelmingly positive – with 9 out of 10 International visitors being satisfied with their New Zealand experience and 94 per cent saying their trip met or exceeded expectations,” says Stephen England-Hall, Tourism New Zealand Chief Executive.

“It’s a real pat on the back to the industry and wider New Zealand for providing our visitors with such a great experience.”

“The data also showed areas of opportunity where we can further deliver for international visitors – for example: tour guide operations and food and beverages. Providing an experience that ticks all the boxes is key to ensuring visitors recommend New Zealand as a destination to family and friends. Continuing to improve our visitor economy also pays dividends for New Zealanders too.”

Tourism New Zealand commissions and analyses a range of international visitor information. This is used to guide marketing work and is also share with industry to support them in delivering a fantastic visitor experience.

Read the full press release here.