The results, released today come as the tourism industry is in the midst of the summer peak season.
Brighid Kelly, acting Tourism New Zealand Chief Executive says “A record 1.8 million holiday makers chose New Zealand in 2016 while total arrivals are now at 3.5 million.”
“This is fantastic result for our industry as tourism around the world becomes even more competitive.”
“The average holiday arrival spends around $3,900 during their visit and tourism also employs some 188,000 people meaning this level of growth is bringing benefits to many New Zealanders.”
Over the last few years Tourism New Zealand’s strategy has been grow the value of international tourism by promoting visits in the shoulder season.