5 Aug 2016: Cambridge, Cycling Central New Zealand

In an exciting initiative, Destination Cambridge, is positioning Cambridge as ‘New Zealand’s Cycling Central’.

A new publication, the Cambridge Visitors Guide will be released next week and will feature all of the visitor attractions and activities available to visitors to our town. The Visitor Guide will be double the size of the previous ‘Cambridge Town Map’. On one side will be an expanded street map encompassing those new residential areas beyond the green belt and will feature more prominently more of our restaurants and accommodation establishments. Cycling and walking routes around the town are clearly identified.

The major change to the publication is that on the reverse side there will now be a regional map showing Cambridge as the ‘centre of the universe’. The area covered extends from te Waihau Springs in the south, to Zealong Te Estate at Gordonton to the north; and from te Awamutu Rose Gardens and Pirongia Clydesdales in the west to te Miro Mountain Bike Park and Matamata Hobbiton in the east. Featured on this map are 24 different attractions available to our visitors and a further selection of accommodation establishments.

The major feature of this regional map is now the depiction of 10 road cycle routes all starting and finishing in Cambridge. Each route has an tourist destination along its route that gives the route its own unique name. As an example, Te Maunga Route, goes around Maungatautari and of course past Sanctuary Mountain, our ecological gem. The routes are of different lengths and different grades of difficulty: grade 1 Easy; grade 2 Weekend Warrior; Grade 3 Challenge; and Grade 4 Work Out. The routes have been developed by cyclists for cyclists and keep away as much as possible from State Highways.

Destination Cambridge has invested considerable funds in the development of this map, and have supported it with an additional investment in a interactive website based application that allows cyclists to follow their progress on the route using Google GPS. Using their smart phones, cyclists can click on to Cycling Central on the website, and select the route they wish to take. The application will provide directions and track their progress towards their destination and eventual return to Cambridge Town Hall.

According to Roger Gordon, CEO of Destination Cambridge, “The creation of these road trails builds on the tremendous cycling reputation we have for great track cycling at the Avantidrome, and great mountain biking at Te Miro. I think that Cambridge is the first destination in New Zealand that offers the best in all three disciplines of cycling: velodrome track cycling, mountain biking and road cycling routes. There is something for everyone. We will be allocating further funds from our limited budget to promoting Cycling Central not only to our huge domestic market north of the Bombay Hills, but also to the very fast growing inbound tourist market that are looking for more active participation and enjoyment of New Zealand. We have already established our bike hire facility at the i-SITE and are looking forward to working with other cycling suppliers in the town.”

One of the key objectives of The Cambridge Visitor Guide is to change the perception of Cambridge as a destination. Previously considered to have minimal accommodation, the guide features 43 accommodation providers covering the spectrum of styles including hotels, motels, backpackers, bed and breakfast and self catering establishments. It also has icons showing the placement of 19 of our great eateries both in town and in country.

Roger Gordon has been overwhelmed by the support the publication has received from the Cambridge visitor industry, “There have been 75 stakeholders that have supported the publication either with an advert or a line listing. The response was incredible and most of the spots were filled with two weeks of advertising the publication.”

Infomaps, the publishers, use a Morrinsville printing house, Arrow Printing and hope to have the Visitor Guides available by the end of next week. The print run is 40% greater than last year’s street map with the distribution now to include the i-SITEs in Central and North of New Zealand.

Release ends.
For further information, contact:
Roger Gordon, CEO, (07) 823 3456