Since its opening in 2013 as one of the original New Zealand Cy-cle Trail/Nga Haerenga’s Great Rides, the 84km Timber Trail cycle way through the Pureora Forest in the central North Island has become a ‘bucket list’ ride for mountain bikers from around NZ and the world. It is a grade two cycle trail and can be accom-plished by beginners and family groups. Its inclusion in the Tour Aotearoa has further fuelled its success, as has the opening of a brand new lodge at the halfway point of the trail back in April of this year.
Joining two old logging tramways which showcase remnants of the great forests of Rimu, Totara, Miro, Matai and Kahikatea that once dominated the area along with eight spectacular suspension bridges, the Timber Trail has enjoyed spectacular success with an estimated 6,000 plus users every summer season to date.
Waitomo’s Mayor, Brian Hanna said “that the launch of the new official website was a strategic step in unlocking the yet un-tapped potential for the Timber Trail to contribute toward region-al economic growth and help put the region on the map. It is an amazing experience for domestic and international visitors want-ing to see an untouched New Zealand forest with so much histo-ry”.
The website is expected to be yet another game-changer. Aimed at encouraging and assisting more domestic and international visitors to get out on the trail, it contains all the information re-quired for easy and enjoyable adventures in this remote but spe-cial part of the North Island.
The new website has plenty of inspiring content, such as descrip-tions of Pureora’s remarkable ecology, spectacular suspension bridges and other unique features, as well many of the Timber Trail’s stories from Maori legends to fascinating tales of timber milling and 1970s environmental protests. It also includes com-prehensive practical information on commercial tour operators, accommodation providers, dining options and other services.
The launch marks another mile-stone of the three-year joint marketing initiative between Waitomo and Ruapehu District Councils, with support from the Department of Conservation, Hamilton & Waikato Tourism, Visit Ruapehu and the New Zealand Cycle Trail organisation that aims to increase Timber Trail users to 10,000 users per summer season by 2020.
The project has been driven by the Timber Trail’s Marketing Man-ager, Daniel Carruthers.
‘We’re really excited about the new website and the information it provides to trail users,” says Carruthers. “As an enthusiastic bike rider myself, I feel that this website embodies the spirit of the Timber Trail journey, and will help establish it as one of New Zealand’s most popular off-road biking adventures.”
Other elements of the co-operative marketing strategy include the design of a fresh Timber Trail logo, which has already been soft-launched across Facebook and Instagram. Other revitalised marketing collateral will follow, both online and in print.
The Timber Trail has already proven itself as an economic game changer for its adjoining townships and rural areas and we antic-ipate that the website will further enhance these opportunities.
The new website can be viewed here: www.timbertrail.co.nz
For more information, images and interviews, contact:
Daniel Carruthers, Marketing Manager, Timber Trail New Zealand
Facebook: @TimberTrailNewZealand; Instagram: @TimberTrailNewZealand