The 28 finalists will compete for awards in two individual categories and eight business categories, says Chris Roberts, Chief Executive of Tourism Industry Aotearoa which runs the annual awards programme.
“New Zealand’s tourism industry is enjoying rampant growth – it’s the country’s most valuable export industry and in total generates $30 billion in annual visitor spend.
“These prestigious awards celebrate the industry’s success and recognise the individuals and businesses doing an outstanding job, generating economic wealth and supporting jobs in communities throughout the country.”
Mr Roberts says the finalists showcase the industry’s diversity.
“They come from Paihia to Queenstown, range from big corporates to small, locally-based businesses and cover the many sectors that make up this exciting industry – from ski fields to campervan rentals to a tour company specialising in Chinese independent travellers.
“We have several finalists who have been in business for decades and others who have established themselves as industry leaders in a matter of years.”
The Awards are closely aligned with the industry’s Tourism 2025 growth framework, which aims to increase total annual tourism revenue to $41 billion.
The winners will be announced at a black-tie dinner in Auckland on Thursday 29 September. The winner of the Air New Zealand Supreme Tourism Award will receive international air travel to any Air New Zealand destination valued at $10,000 (+GST) to help them grow their tourism business.