City's world cup delivery deemed a success

• Three international matches in cricket’s showpiece tournament played in front of 28,457 fans. • Matches and activities delivered under budget. • A broadcast viewership in excess of a billion people, with more than 100 media stories on the city and the matches. • More than 200 visiting international and national media. • Seddon Park cementing its position as one of international cricket’s best “boutique” grounds. • More than 200 host city volunteers.

Hamilton’s time in the global cricket spotlight has been deemed a huge success both on and off the field.

At its Ordinary Meeting today, Hamilton City Council received an extensive staff report outlining the delivery of three ICC Cricket World Cup 2015 pool matches at Seddon Park, plus a range of additional city and regional events.

The city’s international cricket ground hosted three day-night pool matches during cricket’s showpiece tournament – South Africa vs Zimbabwe (15 February), India vs Ireland (10 March) and New Zealand vs Bangladesh (13 March).

“In wrapping up the city’s involvement in the tournament, it’s very clear staff, stakeholders and the wider city and regional community did a terrific job on this event,” says Cr Rob Pascoe, Hamilton’s World Cups Ambassador.

“Working collaboratively with stakeholders and looking at the ‘bigger picture’ across the region, Hamilton and Waikato have once again shown we have what it takes to be part of major events, and we embrace those opportunities when they come along.”

Cr Pascoe says a number peripheral tournament events were also well-received and helped enhance the tournament experience for visitors to the city. They included a Family Fun Zone and performances in Garden Place on match days, several community-based cricket themed events across the city, team welcomes at Te Parapara Garden at Hamilton Gardens, and a very successful media and business engagement event at Hobbiton Movie Set, near Matamata.

Cr Pascoe says the city’s involvement in the tournament saw it beamed into millions of homes across the world, with hundreds of media stories focussing on the matches themselves, the city, the venue and the wider Waikato region and its attractions.

“Ratepayers will also be very pleased to see how well the project team did in terms of financial commitments – the report noted we came in $28,457 under budget, which is an excellent result.”

Economic impact reports on the tournament’s value to the city and the region are still being compiled.

Council also received a report on the upcoming FIFA U-20 World Cup 2015 New Zealand, with five match days scheduled for Waikato Stadium in May and June.

“Again, the signs are very good for that tournament,” Cr Pascoe says. “The project team is tracking well, and that event gives us another great opportunity to show how well Hamilton does events.”

NB: An overview of the city’s role in the tournament can also be downloaded from the online version of this media release.



NAME: Jeff Neems DESIGNATION: Communication Advisor TEL (DIRECT): 07 838 6509 MOBILE: 021 818 564 EMAIL: